Monday, 06 December 2021 02:26 GMT

Rising Black-owned maternity brand, Cocolife.black, posing serious competition in major maternity markets, rebranded at contenders request.


(MENAFN- GetNews) Coco Bump, fast gaining strong traction in Black maternity support box market, changes name to Cocolife.black for a distinct identity in the industry.



Philadelphia, PA - April 01, 2021 -  New Black-owned maternity retail and resource organization Coco Bump, LLC has recently rebranded their website name to 'cocolife.black and would be officially entitled as per the rebranded name from this month onwards. The Philadelphia-based company extends support boxes for Black moms in 3 key Maternal stages, Pregnancy, Postpartum & Compassion (pregnancy or infant loss). 

Per the statements of the company President Alexia Doumbouya, their rebranding initiative has been made official in response to request from a leading industry competitor with a similar name. 

'We are glad to announce that we recently rebranded our website name from ‘CocoBump.com' to ‘CocoLife.black' and we would be officially entitled by the rebranded name from now onwards. Essentially, one of the major bump box companies reached out to us recently and requested to change our brand name, apprehending customers could confuse our brands which might hamper their presence in the market. It's definitely a big high for a new brand like us to find that a decade-old company is apprehensive of a shaken hold in the market due to our brand. In other words, their reaching out to us somewhere conveys that, despite being a relatively new name in the market, we have been able to develop a strong influence in the Black community and our audience does appreciate our curated resources as well as phenomenal retail which includes our highly sought after Coco boxes, stated Alexia Doumbouya.

'We must stress here that we have the highest regard for all our competitors. We believe our industry offers ample space for all of us to co-exist happily and flourish at our own pace amid a healthy competition. Also, a big thank you to our team, Tei, El, Sophia & Anika for acting so quickly to complete this rebranding.



(In Frame : Project team members, President & Founder Alexia Doumbouya (2nd from the right) Tei, El, Jasmine, Anika & Sophia)

The rising Black-owned maternal retail and resource site is driven by the vision to provide a comfortable space for Black and Brown moms where they can feel supported and celebrated. CocoLife.black offers a vast and versatile range of Coco Boxes to choose from as per the stage of pregnancy and maternity of the expecting and new moms. 

For expecting moms, there are 3 types of tailored boxes for 3 trimesters. These boxes come loaded with various functional gifts, ranging from BPA-free water bottles, jewelries, beauty care products, relaxing oils and more. Similarly, Cocolife.black support boxes for new moms come packed with baby care and safety products, essential oils for relaxation and so on. The company also allows customers to place orders for customized support boxes.

Then, there are Compassion boxes which are especially designed and packed to offer solace and support to grieving mothers who have lost their pregnancy or infant. 

'At CocoLife.black, we are cultivating a Coco Community. Our moms deserve to be pampered & appreciated; Cocolife.black is just a place to share these gifts and resources with the women we love.

For more information, please visit

Media Contact
Company Name: CocoLife
Contact Person: Tei Pearson (VP, Community Relations)
Email: Send Email
City: Philadelphia
State: PA
Country: United States
Website:

MENAFN01042021003238003268ID1101848398


Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.