Saturday, 16 October 2021 06:49 GMT

How does Instagram business work?


(MENAFN- MENAFNAuthors)


Instagram is an online photo sharing, video sharing, and social network app. It was initially launched in 2010 and created by Kevin Systrom and Mike Krieger. Then it was acquired by Facebook in 2012. Since then, the app has tremendously dominated the social network industry, second to its parent company, Facebook. Initially, users that flood this social network were interested in the news feed, treads, and hashtags. However, Instagram has not only become a home for fun but also a platform for business promotion. Nowadays, Instagram is being used to sell products, acquire and share business goals, increase sales, to mention but a few.  However, these benefits are prevalent to business brands with very good Instagram business strategies and who use and tools like organic Instagram growth service.


Is Instagram good enough for business?


Nowadays all social media platforms have excellent means to grow business. This extends to Instagram as well. Some benefits of using Instagram for business are listed below.

  1. It builds trust. This benefit is seen when business owners respond to as many direct messages and comments from their customers. It solidifies customers' trust, giving them a sense of fellowship.
  2. It encourages transparency. The number of scams and fake news going on in the social media are alarming, however, a brand’s dedicated uploads can clear doubts and set misinformation straight.
  3. It encourages customers to participate. No one wants to be left behind, therefore, the benefit of using Instagram is that it encourages customers to participate actively in the brand's activities.
  4. Another good thing about using Instagram for business is that it isn’t restricted to any particular brand. Some Instagram beta services however conflict with this statement but do not prevent any business from creating awareness on Instagram.
  5. It humanizes businesses. Instagram posts and Instagram stories are the means of showing customers real-life evidence of one’s products.


How to effectively use Instagram for business.


Asides from using organic Instagram growth service or Instagram influencers, there are effective ways of growing one’s business on Instagram.

  1. Create a business profile. An Instagram business profile differs greatly from a personal Instagram account. To switch from a personal account to a business account, click the 3 bars at the upper right corner of your Instagram personal account. Click on “switch to business profile” and connect to your Facebook business page or your website, if any.
  2. Add professional-looking profile pictures, otherwise, brand logos or photos are recommended.
  3. Always share your post to your Instagram stories. People’s attention span is short, therefore, they prefer short and fleeting information.
  4. Have a good upload schedule. If you upload too often, your customers will grow bored. However, the spaced upload will put your Instagram photos and video at the bottom of Instagram’s algorithm.
  5. Interact with other Instagram users by tagging them, commenting, liking their posts, and even sending direct messages.
  6. Use an adequate amount of relevant hashtags.
  7. Advertise on Instagram using Ads.
  8. Post long videos on IGTV.

 

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