Tuesday, 02 January 2024 12:17 GMT

Norway's Mowi to launch salmon sales to China


Date:

(MENAFN) Biggest producer of Atlantic salmon across the globe Mowi is planning to tap into the Chinese market through the sale of salmon using e-commerce giant JD.com.

Norway-based Mowi is set to sell four kinds of salmon goods through the Chinese e-commerce giant from its new Shanghai-based factory.

Emily Zhang from Mowi China stated: "as we now increase our presence in the promising Chinese market, we are confident that JD's understanding of Chinese consumers and good logistics networks will make them the perfect partner for us."

Reports suggested that anticipation was apparent by the Norwegian Ministry of Trade, Industry and Fisheries for the country to begin witnessing more growth through exporting seafood products to China.

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