(MENAFN- Brazil-Arab News Agency (ANBA)) Bruna Garcia Fonseca
São Paulo – Brazilian company Beira Rio sold 50,000 pairs of shoes to two Arab companies at Couromoda, the footwear and accessory show running until this Thursday (17) in São Paulo, according to its foreign sales specialist Fabio de Oliveira (pictured above). Half the shoes were bought by AYZ, a retail chain active in the UAE and Kuwait; the other half was purchased by store chain Al Masar, in Libya.
Oliveira said roughly 13% of exports between Beira Rio's seven different brands go to Arab countries, especially when it comes to brands Vizzano and Modare Ultraconforto. 'Vizzano shoes keep up with trends, with heels, open-toe shoes and sandals; Modare works on comfort, with shoes meant for working and day-to-day purposes,' the specialist explained. Beira Rio's other brands are Moleca, Molekinha, Molekinho, Act Vitta, and Beira Rio Conforto.
'We cover all Arab countries in the Gulf and North Africa. The only one we don't work with is Mauritania, and sales to Egypt have been slumping lately,' said Oliveira. His biggest Arab markets are Morocco, Algeria, Sudan, Tunisia, Libya, Yemen, Iraq, Kuwait, the UAE, Qatar and Oman.
Beira Rio makes 550,000 pairs of shoes a day, which means 110 million pairs a year, as per 2018 numbers supplied by Oliveira. About 15% of that amount gets exported. Arab countries bought some 1.5 million pairs last year.
'That was BRL 60 million in sales to Arab countries alone, and that will only tend to increase,' he said, adding that from 2012 to 2018, the market went from 200,000 to 1.5 million pairs sold. Overall, foreign fetched USD 200 million in 2018.
The biggest markets for Beira Rio are South and Central America, which take in 75% of the company's total exports. The average price per pair is USD 10 – therefore the sale to Arab countries grossed some USD 500,000. Hanox Shoes has visited the Beira Rio stand, but it hasn't placed any orders yet.
'This is being a good show; our stand is always crowded. Beira Rio is on a crescendo. We put out new product every 15 days. Our company is fast fashion, so we release 24 collections per year, and that's at competitive prices, at least 30% cheaper than the competition. At a show like this we'll move about 2 million pairs, and by next week we'll be chasing clients again. We just never stop,' concluded Oliveira.
(Story continues after photo gallery)
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