Qatar- 2019 will see a refresh of Jumbo Electronics brand identity

(MENAFN- Gulf Times) Jumbo Electronics, one of the leading business groups in Qatar offering a diverse range of products and services across its various business verticals, has unveiled its 2019 business strategy, it was announced yesterday.
Jumbo's business is spread across consumer electronics and durables retailing, wholesale, telecom services, B2B, MEP and after sales service. With over 13 retail outlets, over 100 channel partners and many more customers in public and private sector, it has developed a formidable sales network over the last four decades.
Jumbo's plans include expansion of its current retail operations with the addition of new stores and launching of an online shopping portal dedicated to IT, mobiles, electronics and appliances. It has also brought in the world leader in air purification solutions, Blueair to Qatar earlier this year.
The year 2019 will also see a significant refresh of Jumbo Electronics brand identity in the market as it continues to grow and expand; the new identity will help it be relevant in an evolving market in the years to come.
Sajed Jassim Mohamed Sulaiman, vice-chairman and managing director, Video Home & Electronic Centre, Jumbo Electronics, said, 'The Jumbo in 2019 will be different from the Jumbo of the past, but it will still retain its essence of delivering outstanding quality products and service to the people of Qatar. We will be re-innovating the retail shopping experience for our customers in the months to come with some initiatives in the digital space and some in the traditional brick and mortar shops.
C V Rappai, director and CEO, Video Home & Electronic Centre, Jumbo Electronics, said, 'The year 2018 has shown us that unless companies evolve and innovate they will not be able to sustain in the future. We are also changing the shopping experience for our customers by providing them with additional avenues to shop online for our products using just their mobile phones. With the booming projects in the country our company is geared up to complete the supply and installation of products in the B2B & MEP segment
Some of the key focus areas under its various verticals for 2019 are as follows: LG, its leading brand continues to grow from strength to strength and will maintain its focus on its Signature range and premium products which include the OLED TV, InstaView Refrigerator, TwinWash Washing Machine, Inverter AC's, OLED Digital Signage and Hotel Interactive TVs.
Jumbo's own electronic and appliances brand ‘Oscar' has expanded its range to include a variety of kitchen appliances and home entertainment products over the past five years. Currently the number one cooking range brand in Qatar, Oscar's products are sourced from factories in the Far East, Turkey, and Italy with R & D facilities focusing on innovation and quality. Oscar, a Qatari brand with registered trademarks will diversify its sales and marketing activities across other markets in the Middle East.
Jumbo's retail business is set to be strengthened in the year to come with the opening of new outlets, one at Palms Mall in Rayyan and the other at Doha Souq in Al Nasser. While these showrooms will replace the older showrooms in the same area, it marks a shift in the company's direction from standalone stores to showrooms within malls.
Jumbo will soon be launching an online shopping portal providing a variety of products from leading brands to the doorstep of the customer. The site will be uniquely tailored for the Qatar market providing multiple payment options with quick hassle free delivery anywhere in the country.
Jumbo, a premium dealer for Ooredoo, will open a co-branded shop in shop at its Barwa Village retail outlet. Customers will be able to avail of all services typically available at any Ooredoo outlet. Jumbo will also begin managing the Ooredoo branch at Medina Centrale in The Pearl as its third franchise store.
Jumbo Electronics is also a major Nojoom earning and redemption centre and is part of all promotions under this rewards programme. Apart from the new Ooredoo outlets, Jumbo Electronics will soon begin offering Ooredoo Mobile Money Service at all its branches from January 2019. Ooredoo customers will be able to access all the services they need at any Jumbo outlet including sending money home to over 200 countries worldwide.
In the B2B segment, Jumbo has been steadily making significant strides in catering to the various needs of government, semi government and different private companies. It is currently on path to supplying a range of built-in and free standing appliances to various real estate complexes comprising of over 400 Villas and over 650 apartments.
Apart from the residential segment, Jumbo is also one of the leading suppliers of hotel interactive TV's, minibar refrigerators, safes and built-in appliances to the hospitality segment. It is also working closely with many retail malls, government and education institutions in deploying advanced digital signage solutions.
Jumbo's Built-in Kitchen Solutions business that it began in 2018 also has a dedicated experience zone at its Airport road and City Center Doha showrooms with plans to open specialised stores shortly. It is currently meeting customer requirements by providing solutions from leading brands like Rational, Arosa Mobilia, Allmilmo and Muhendisler.
With brands like LG, Kyocera and Brother, Jumbo provides office automation and document management solutions with products such as printers and associated software, monitors and projectors. In the healthcare sector it has launched medical refrigerators from Dometic, an ideal solution for storing heat-sensitive medicines safely at a temperature between 2C and 8C.
Jumbo has also ventured into the commercial lighting space providing design, products and solutions from leading brands like ElMark, Gecem, Vestel and GE Lighting.
Jumbo ElectroMech (MEP arm of Jumbo Electronics) has been one of the fastest growing divisions of the company providing ELV (Extra Low Voltage) and commercial air conditioning solutions in the country. It is a government approved company for video surveillance systems design, installation, maintenance and installation and maintenance of fire and safety systems. Currently, the division is looking forward to completing the installation of CCTV cameras, access control systems, public address systems, containment for structure cabling and chilled water piping including HVAC ducting for an upcoming major educational institution in the country.
Jumbo is providing a comprehensive guest room management system for an international five-star hotel chain and also integrating CCTV and access control systems with the Building Integration System at a major city development project.
In preparation for the FIFA 2022 World Cup, Jumbo through its association with Bosch can provide CCTV advanced security camera solutions with Artificial Intelligence capabilities. These CCTV camera solutions provide intelligent and/or essential video analytics for a business like counting, queuing, crowding and enforcing health and safety regulations like blocked emergency exits, no-parking zones and intrusion detection.
Jumbo's MEP division has partnered with many reputable global brands including Bosch for CCTV, access control systems, public address systems, intrusion systems, conference room systems; Siemens for fire alarm and fire suppression; Cisco for routers, switches, voice conferencing, wireless, network storage systems; Belden Cables for all types of passive components; Actron for parking management systems and many more.

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