Oman- Alfardan Motors marks Ferrari's 70th anniversary in sultanate
Date
12/18/2017 5:30:38 PM
(MENAFN- Muscat Daily) Muscat- Alfardan Motors, the official dealer for Ferrari in the sultanate, was delighted to celebrate the 70th anniversary of the legendary Italian brand in Oman.
The triumphant day was enjoyed by an exclusive group of Ferrari owners, who experienced a drive event designed to reflect the prestige, excellence and exhilaration that is the hallmark of the Maranello stable the world over. The anniversary event was made special by being the first opportunity for Ferrari fans to see LaFerrari Aperta in the country.
Technological excellence, performance, style and exclusivity are Ferrari's unique core values which are perfectly represented by the car launched to mark the 70th anniversary of the foundation of the company. Designed for Ferrari's most passionate clients, LaFerrari Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar.
Guests were invited to gather at the luxurious Alfardan showroom at midday on December 16 for an informal meet and greet and a chance to view LaFerrari Aperta up close. Once ready, the group experienced a 'Flag Off' as they proudly set off on the drive element of the tribute in a parade formation, headed by LaFerrari Aperta.
The leisure drive into the heart of Muscat city culminated at the world-famous Royal Opera House Muscat, which is one of the most revered cultural landmarks in the Middle East. Guests enjoyed a flavourful lunch by Parisian gourmet café Fauchon, whilst having the opportunity to take pictures with their cars as a memento of the day.
Mohamed El Zawawy, assistant general manager of Alfardan Motors, said, 'We are truly proud of the rich heritage and history of Ferrari, founded by the great Enzo Ferrari, which continues to fascinate Ferrari fans across the sultanate. We were excited to share this unique moment with our loyal Ferrari customers who are so deeply connected to the brand. We were equally thrilled to group our customers with their Ferraris and head off for an exciting route representing a once-in-a-lifetime celebration.'
Dieter Knechtel, chief executive officer, Far East and Middle East, Ferrari, said, 'We are truly proud of the incomparable heritage and history of our brand, founded by the great Enzo Ferrari, which continues to enthrall 'Ferraristi' worldwide even today and bring in more people into the Ferrari family. Our 70th anniversary is a great milestone and we look forward to the future with renewed hope and confidence in the company's ability to produce cars that inspire the dreams of millions of people worldwide.'
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