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European Data Centre Businesses investigate Asia Pacific following Brexit result


(MENAFNEditorial) A number of Proactive data centre technology businesses have decided to identify new opportunities across Asia Pacific to proactively root out new business following the Brexit referendum

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Source: Apac Reach
Date: 2nd August 2016



Significant Data Centre Companies extend their solutions and services into the Asia Pacific Region Following the Brexit Referendum


The launch of Apac Reach 10 months ago has led to a wide range of data centre companies from Europe starting a process of identifying what opportunities exist in the Asia Pacific region, suggesting the reactions of some organisations following the Brexit referendum, is to take a more proactive stance and embrace the wider global opportunity.

Apac Reach was started in September of 2015, with a clear remit of helping European businesses to identify if they held unrealized potential in the Asia Pacific Region. This help is provided through a range of focused market intelligence campaigns, which enables them to identify with evidence what, if any, opportunity exists. Apac Reach then uses this evidence to scope out and deliver a robust go-to market plan

The Apac Reach operatives, with James Cole at the helm, have a significant pedigree in the data centre market, having held senior positions in prominent data centre businesses across three continents, and this pedigree has helped to swiftly deliver valuable intelligence, through their interaction, interviewing and assessment of each of the companys target markets across the region. The result is that for the significant majority of the clients of Apac Reach, they now have a fresh revenue stream coming in from an area that had not been identified as an opportunity prior to the referendum in the United Kingdom

Since the referendum result was announced 6 weeks ago, Apac Reach have more than doubled the number clients they are now delivering services to, and with service offerings stretching beyond the data centre industry and into Training and Security, it appears that the notion of Europe remaining open for business, is certainly being demonstrated to be true across Asia Pacific for these select companies.

Apac Reach has a service and commercial structure that instills complete confidence in our clients says Cole, the Regional Director for Australasia, and Data Centre Practice lead, adding there are many hurdles that have caused companies from Europe to dismiss or put off the investigation of their opportunities in new markets, We remove these hurdles and look to the use of evidence as the basis for ongoing decision making.

Amy Parcell, who from her base in the UK, looks after the interests of Apac Reachs Clients says We had no idea what sort of impact the referendum might have on the business, assuming like most, that it would be a remain, but when it went the other way, it was not long before the interest levels in our service increased significantly.

Apac Reach is a specialist sales, marketing & research company that provides intelligence, expert resource & hands on support to businesses looking to expand. With Offices in Australia and the UK, and a network of operatives stretching across the Asia Pacific Region.


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