One of the sultanate's most successful traffic safety campaigns Traffic Week encourages responsible behaviour among different segments of society so that all road users respect road safety rules in line with the highest international practices.

It includes activities and initiatives aimed at deepening traffic awareness and making it part of a culture that positively reflects the government's efforts to reduce accidents and traffic violations.

The trophy recognises Bank of Beirut's deep-rooted involvement in helping raise people's awareness in traffic safety issues.