(MENAFN- Jordan News Agency) Air Arabia won the "Award for Customer Innovation" for Airwards at the first Aviation Achievement Awards for launching the MENA region's first ever low-cost carrier (LCC) rewards program.
The airline's customer loyalty program is representing a major step forward in how LCC's engage with customers when it was introduced in March 2015.
The program is designed to offer the same simple, transparent and value-packed experience that customers associate with Air Arabia. Points are based on money spent rather than distance flown, and can be earned on any product or service purchased from the airline. Points can be redeemed through a variety of payment and reward options, with no blackout dates or limitations on availability.
The award recognizes a number of features specifically designed with Air Arabia's customer base in mind. Points can be earned and shared with anyone, while for passengers who fly frequently for business and then occasionally with their whole family, Airwards offers a dedicated "Family Account" for up to eight relatives to enable faster earning and quicker redemption.
Group Chief Executive Officer of Air Arabia, Adel Ali said: "Airwards continues Air Arabia's proud tradition of bringing innovations to the region's aviation sector. Since its launch earlier in 2015, the program has proved to be a hugely popular value-add to our existing proposition, cementing our position as the region's leading low-cost carrier."
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