Cloud based solutions provider makes Dubai foray

(MENAFN- Khaleej Times)The partnership between Dubai Investment Development Agency and the British Centres for Business has helped UK-based Fourth strengthen its presence in Dubai.

The partnership between Dubai Investment Development Agency (Dubai FDI) an agency of the Department of Economic Development (DED) and the British Centres for Business (BCB) initiative of the UK Government has helped UK-based Fourth a technology solutions provider for the hospitality industry strengthen its presence in Dubai as part of global expansion plans.

A provider of cloud-based cost control solutions for restaurants Fourth has a portfolio including clients in Dubai such as Jumeirah Zuma Hakkasan Mint Leaf Ping Pong a Petite Maison Coya and Nusret. Fourth’s solutions enable their customers to maximise control and management and as a result profitability.

“At a time when Dubai’s flagship hospitality industry is attracting regional and global restaurateurs more than ever before cutting edge technology will help improve competencies and promote overall economic development” said Ibrahim Ahli director investment promotion division Dubai FDI.

Ahli said that companies like Fourth can help bring smart innovations to the hospitality sector in Dubai.

“As a vital component of the emirate’s retail and tourism sectors the food and beverage industry in Dubai should be enabled to grow sustainably” added Ahli.

“Fourth’s cloud-based cost control solutions for the hospitality sector makes a presence in this region essential. Dubai is a key stepping stone in Fourth’s further expansion into the Middle East Hospitality industry” said Ben Hood CEO Fourth.

The British Centres for Business provides a platform for UK companies to develop their onshore presence in the UAE.

“As a solution provider for the hospitality sector Fourth is keen to further develop its business in the region and build on their success to date” added Susie Isaacson business operations manager of BCB.