(MENAFN- Emirates News Agency (WAM)) Emirates Airline has become the lead partner of The FA Cup, to be known as the Emirates FA Cup, from next season until 2018.
The deal secured by the carrier is the latest in a long list of sporting sponsorships. The sponsorship deal was revealed ahead of the latest FA Cup final between Aston Villa and Arsenal.
Sir Tim Clark, President of Emirates Airline, "Football is a truly global sport, a unifying factor in many communities and nations across the world. Never is this more evident than with the FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1 billion people. The spirit of the competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates. That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world."
Emirates Airline is a long-standing supporter of football with partnerships across Europe including AC Milan, Real Madrid, Olympiacos FC, Hamburger SV, Benfica, Paris Saint-Germain and Arsenal.
Chairman of the English Football Association, FA, Greg Dyke said, "Emirates' commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for the FA Cup is great news for us, the fans and for the whole game.
The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels.
Next season's FA Cup is set to commence from 15 August with the extra-preliminary rounds and end with the final at Wembley on 21 May, 2016.
Emirates Airline operates 112 non-stop flights per week from the UK to Dubai € five services a day from Heathrow, three daily from London Gatwick and Manchester, two per day from Birmingham and Glasgow and a daily service from Newcastle.
In Dubai, passengers can connect to flights to Emirates' global network which spans over 145 destinations across six continents in 84 countries
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