New market study "Surface Care in Serbia" has been published

(MENAFNEditorial)

There were no significant new launches in 2014 within surface care. Manufacturers focused instead on promotional activities and improving distribution to attract new consumers and keep existing ones.

Competitive Landscape

Henkel doo led surface care with a 20% share of retail value sales in 2014. It Mer and Bref brands are well-known and popular widely distributed and have extensive marketing support. Second-ranked Unilever Beograd doo had an 18% share followed by Saponia dd with 14%.

Industry Prospects

Serbian consumers are expected to change their behaviour and use more task-specific surface care products. This will be fuelled by two distinctive factors: on one hand producers will offer more task-specific products and on the other consumers will be induced to try them due to growing disposable income levels.

Full Report Details at
 - http://www.fastmr.com/prod/977906_surface_care_in_serbia.aspx?afid=101

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Serbia our research will save you time and money while empowering you to make informed profitable decisions.

The Surface Care in Serbia market research report includes:

 * Analysis of key supply-side and demand trends
 * Historic volumes and values company and brand market shares
 * Five year forecasts of market trends and market growth
 * Robust and transparent market research methodology conducted in-country

Our market research reports answer questions such as:

 * What is the market size of Surface Care in Serbia?
 * What are the major brands in Serbia?
 * What are the fastest growth categories within surface care?
 * What are the key new product launches in the polishes market?

Reasons to Get this Report

 * Gain competitive intelligence about market leaders
 * Track key industry trends opportunities and threats
 * Inform your marketing brand strategy and market development sales and supply functions

Report Table of Contents:

SURFACE CARE IN SERBIA
Euromonitor International
March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2011-2014
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Beohemija Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 1 Beohemija doo: Key Facts
Summary 2 Beohemija doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beohemija doo: Competitive Position 2014
Simchem Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 4 Simchem doo: Key Facts
Summary 5 Simchem doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Simchem doo: Competitive Position 2014
Executive Summary
Long-expected Recovery Arrives
Concentrated Detergents on the Rise
Most Leading Companies Hold Their Ground in 2014
Modern Grocery Retailers More Popular Than Traditional Grocery Retailers
Stable Growth Forecasted
Market Indicators
Table 9 Households 2009-2014
Market Data
Table 10 Sales of Home Care by Category: Value 2009-2014
Table 11 Sales of Home Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home Care: % Value 2010-2014
Table 13 LBN Brand Shares of Home Care: % Value 2011-2014
Table 14 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 15 Distribution of Home Care by Format: % Value 2009-2014
Table 16 Distribution of Home Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Home Care by Category: Value 2014-2019
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources

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