Du mobile plan for SMEs
(MENAFN- Khaleej Times) Du, the Middle East's fastest-growing telecommunications company, on Tuesday unveiled its business strategy to further consolidate its reach in an ever-growing small and medium enterprises, or SME, sector, by launching Business Mobile Plan.
The telecom operator's ongoing "simplify" strategy for 2015 is aimed at forming an evolutionary approach to the future of businesses in the UAE and hence it is all set to cater to the SME sector exploring its full potential.
"Our ultimate objective is to cater to our customers and offload him from extra costs and we see 20 per cent cost savings under the new Business Mobile Plan and Office 365 as we have recently signed an exclusive agreement with Microsoft making us the only service provider in this market," Amr Elbahkiry, vice-president for SME sales, du told Khaleej Times.
"Our core focus in 2015 is to expand our reach to our customers making communication easy and efficient. We are working on certain initiatives to make our sales channel more effective. Du's retail channel is very strong and it is enabling us to consolidate our portfolio within our retail stores. We have established telephone account management facility and direct sales facility for the SME sector."
In the Press conference, the telecom operator also introduced Clinton Haswell, vice-president for SME marketing, as a senior appointment and who will focus on the strengthening du's SME marketing operations in the region.
Hany Fahmy Ali, executive vice-president for enterprise business at du, said: "SMEs constitute the biggest chunk of the UAE's economy and are key to the nation's growth. It is only fitting that we have a telecom plan that matches the ever-evolving needs of this dynamic business segment. Our new Business Mobile Plan - designed using customer feedback, combines sought-after product attributes such as simplicity, flexibility, free calls and latest smartphones at zero upfront cost - making it the most complete suite of plans for SMEs in the UAE."
The Business Mobile Plan comprises of a suite of five plans depending on the needs of the clients and starting at just Dh50. Customers will be able to enjoy all of the included monthly benefits. The new plans comes bundled with a host of benefits for business customers such as free calls within their company, included data, national and international voice, SMS and devices, at zero upfront cost - thus adding more value to their business. Additional add-ons include the national data bundle, extra national calling, SMS bundles and more.
As of this month, Business Mobile Plan will be the primary product offered to SME customers and will be sold across all du channels. This new plan will replace all other business plans for SMEs during the course of 2015.
Existing customers can continue using their existing plans as is; however, they will have the choice to move over to the Business Mobile Plan at any time free of cost in order for them to derive more value. Customers will continue to enjoy existing services that they avail now when they migrate to the new plan.
The telecom operator's ongoing "simplify" strategy for 2015 is aimed at forming an evolutionary approach to the future of businesses in the UAE and hence it is all set to cater to the SME sector exploring its full potential.
"Our ultimate objective is to cater to our customers and offload him from extra costs and we see 20 per cent cost savings under the new Business Mobile Plan and Office 365 as we have recently signed an exclusive agreement with Microsoft making us the only service provider in this market," Amr Elbahkiry, vice-president for SME sales, du told Khaleej Times.
"Our core focus in 2015 is to expand our reach to our customers making communication easy and efficient. We are working on certain initiatives to make our sales channel more effective. Du's retail channel is very strong and it is enabling us to consolidate our portfolio within our retail stores. We have established telephone account management facility and direct sales facility for the SME sector."
In the Press conference, the telecom operator also introduced Clinton Haswell, vice-president for SME marketing, as a senior appointment and who will focus on the strengthening du's SME marketing operations in the region.
Hany Fahmy Ali, executive vice-president for enterprise business at du, said: "SMEs constitute the biggest chunk of the UAE's economy and are key to the nation's growth. It is only fitting that we have a telecom plan that matches the ever-evolving needs of this dynamic business segment. Our new Business Mobile Plan - designed using customer feedback, combines sought-after product attributes such as simplicity, flexibility, free calls and latest smartphones at zero upfront cost - making it the most complete suite of plans for SMEs in the UAE."
The Business Mobile Plan comprises of a suite of five plans depending on the needs of the clients and starting at just Dh50. Customers will be able to enjoy all of the included monthly benefits. The new plans comes bundled with a host of benefits for business customers such as free calls within their company, included data, national and international voice, SMS and devices, at zero upfront cost - thus adding more value to their business. Additional add-ons include the national data bundle, extra national calling, SMS bundles and more.
As of this month, Business Mobile Plan will be the primary product offered to SME customers and will be sold across all du channels. This new plan will replace all other business plans for SMEs during the course of 2015.
Existing customers can continue using their existing plans as is; however, they will have the choice to move over to the Business Mobile Plan at any time free of cost in order for them to derive more value. Customers will continue to enjoy existing services that they avail now when they migrate to the new plan.
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