Twenty4 flagship store in Oman opens

(MENAFN- Muscat Daily) Twenty4 a popular fashion outlet opened its flagship store in Oman recently in the Bait al Ahlam building  MBD. Dr Abdulla Abbas Ahmed chairman of Oman Cement Company inaugurated the store in the presence of senior management officials staff and special invitees.

Tarique Azmi concept head of the brand said 'This is the 21st store in GCC and the first in Oman. We have ambitious plans and hope to open around ten stores in Oman in the coming years. The feedback we are getting from customers is amazing and that is what gets us going. This is a homegrown concept.'

Nasser Kunnummal country head of twenty4 said 'We are extremely pleased to bring twenty4 to Oman. Our first store's location has been strategically identified and is in the MBD area which is home to a large Omani and expat population allowing us to tap into a value-conscious yet fashion-savvy segment. The launch of our brand in Muscat marks a stronger presence in Oman and provides us with a springboard to establish ourselves as a promising value fashion retailer in the region. Our aim is to build the brand in Oman as twenty4 has already established a firm presence with over 20 stores in other parts of GCC.' The brand part of BMA International caters to children and adults and its winter collection 2014 is in the store.

It has several outlets in UAE Bahrain Saudi Arabia and Kuwait. With the launch of the first store in Oman the brand hopes to fulfill its vision to offer customers in the fashion-for-value segment a one-stop destination officials said.