Malaysia invites Saudi businessmen to participate in lifestyle events

(MENAFN- Arab News) The Malaysia External Trade Development Corporation (MATRADE) the export promotion agency of the Government of Malaysia will bring new life to the lifestyle sector this year when it organizes and hosts International trade exhibition (INTRADE 2014) and the inaugural Malaysia Fashion Week (MFW).

INTRADE will be held at Menara MATRADE in Kuala Lumpur Malaysia from Oct. 20-22 and will focus on the lifestyle sector covering 7 trending promising sub-categories including fashion apparel and textiles; fashion accessories footwear and jewelry cosmetics toiletries health and wellness; gifts souvenirs and stationery; home products and services; lifestyle electrical and electronics; and interiors furnishings and fittings.

The International Business Matching (IBM) in conjunction with INTRADE 2014 will be organized by MATRADE.

During the program participants will partake in one-to-one business meetings between buyers and sellers in MATRADE building. Saudi companies may leverage on this event to have a first-hand insight on Malaysian products and services including those from ASEAN region.

Saudi companies may view and identify potential products to be imported into their markets thus fully optimize their visits to Malaysia. Having close interaction between buyers and sellers during the INTRADE 2014 also helps to widen and strengthen business networking as well as building up confidence in business relationship the organizers stated.

A new segment will be included in INTRADE called FACIT which is the trade exhibition of the Malaysia Fashion Week. FACIT is abbreviation for fashion art cosmetic interior and textiles. It will feature unique displays of high style products and services from local and international designers manufacturers and artists.

The MFW is organized jointly by MATRADE and STYLO International and will present 3 pillar B2B events from Oct. 17-22. This will mark the first dedicated trade fashion event organized by MATRADE in partnership with the private sector at an international level for the fashion industry. The 3 pillars under MFW are FACIT the trade exhibition the Malaysian Fashion Showcase; the Mercedes-Benz STYLO Asia Fashion Week.

'With all these events in the lineup year 2014 is indeed an exciting period for the lifestyle sector' the organizers stated adding that INTRADE is the right lifestyle platform for promoting and sourcing offering great potential and benefits to exhibitors. Being part of the event will allow exhibitors to among others meet decision makers face-to-face reach out first-hand to real buyers export to targeted audience who are ready to buy associate your company and brand with the best in the business and explore business joint venture opportunities at the global level.

A total of 450 exhibition booths over 10000 square meters of exhibiting space are on offer. At last year's event 442 exhibition booths were sold comprising 385 companies from 19 countries and visited by nearly 9000 local and international trade visitors.

The fashion presentation at the MFW will unveil Malaysia's best of the best for the coming season and feature leading and emerging Malaysian creative talents in fashion accessories hair and make-up during the Malaysia Fashion Showcase. The Mercedes-Benz STYLO Asia Fashion Week will continue its domination on Asia with an 'Asia for Asia' focus bringing designers celebrities fashion buyers and international media for the event from over 15 Asian countries.

Saudi companies in the lifestyle sector and related areas are invited to participate in one-to-one business meetings between buyers and sellers during this event. The Saudi companies may view and identify potential products to be imported into their markets thus fully optimize their visits to Malaysia.