(MENAFN- Arab News) Procter and gamble (p&g) announced recently that its non-profit children's safe drinking water program (csdw) provided its 7 billionth liter of clean drinking water to a family in brazil as part of p&g's clinton global initiative (cgi) commitment to save one life every hour by the year 2020.

the 7 billionth liter donation marks the expansion of csdw into brazil with implementation partner childfund. since its inception in 2004 csdw has worked with a global network of more than 140 advocacy and implementation partners to help save an estimated 39000 lives by providing clean drinking water during emergencies and in sustained community programs.

'the most basic thing is clean water and through their cgi commitment to action p&g has now provided a liter of clean water for every person on the planet which is an astonishing thing" said former us president bill clinton.

'when witnessing the transformation of contaminated drinking water treated by the p&g packets this is one of the simplest quickest things we can do to save the lives of children under 5 years old."

p&g is proud to reach this milestone of delivering 7 billion liters of clean water to children and families. together with our partners we are providing a simple to use but life-changing solution" said allison tummon kamphuis p&g children's safe drinking water leader.

the 7 billionth liter was provided to claudia and gilberto pereira barbosa and their four children near the community of aracuai in the jequitinhonha valley region with local partner childfund. living in the dry dusty rural south-eastern region of brazil the family has been drinking for years from their only water source — a contaminated nearby river.

'this new program is one example of why childfund values its partnership with p&g" says anne lynam goddard president and ceo of childfund international.