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BMW looking for direct sales via Internet, house calls
(MENAFN) German luxury carmaker BMW is planning to launch Internet and even house calls by BMW sales personnel for all models to boost future income, Reuters reported citing Wirtschaftswoche magazine.
The magazine quoted the group's sales head Roland Krueger as saying "We can well imagine that Internet sales could be expanded to all models".
BMW's "Mobile Sales Force" will also be able to visit clients at home, he added.
The carmaker is already planning to sell its i3 electric car, to be unveiled to the public on July 29, via the Web, the magazine said in an advance release of a report to be published on Monday.
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