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MENAFN - Arab News - 10/05/2014
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(MENAFN - Arab News) Arabian travel market (atm) 2014 has named india as the recipient of the new frontiers award 2014 at a special roundtable seminar session held during the annual event.

devender singh economic adviser ministry of tourism government of india accepted the award from mark walsh portfolio director reed travel exhibitions.

the award was made in recognition of india's ongoing efforts to rebuild physical infrastructure and its rural tourism economy in the wake of the june 2013 floods and landslides in the northern state of uttarakhand and the devastation wreaked by tropical cyclone phailin which touched down in the northeast of the country in october.

'the people of northern india were faced with widespread devastation last year in the aftermath of not one but two life-changing natural disasters with the uttarakhand floods and cyclone phailin causing wholesale destruction in the space of just five months" said walsh.

'it took monumental effort and sheer determination on the part of regional and national government as well as by people in the affected communities and beyond to start the rebuilding process and get the local economy back on track; and this collaborative effort embodies the spirit of the new frontiers award" he added.
accepting the award devender singh from the ministry of tourism government of india said: 'tremendous effort is being made at all levels in terms of rebuilding tourism infrastructure in the affected areas from state government activity to financial support from the government of india.

'it will be a long-term process and we have only just started to get back to normal but we are optimistic for the future."

a major csr initiative under the atm brand and now in its ninth year the new frontiers award 2014 once again reinforced the overall focus of the program communicated under the theme 'recover repair rebuild'.

in addition to the prestigious crystal trophy the new frontiers award comprises atm exhibition space valued at 10000 along with additional marketing support in promoting the outstanding tourism opportunities offered by the recipient nation.

india was honored with the new frontiers award 2014 by a panel of judges consisting of industry professionals from across the globe.

the awards shortlist also featured the philippines (central visayas earthquake and typhoon haiyan) and pakistan (baluchistan earthquake) with all of the 2014 nominees undertaking repair rebuild and recovery programs with efforts still ongoing in some destinations.


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