(MENAFN- The Conversation) Associate Professor of Narratology, university of sydney profile articles activity I am Associate Professor of Narratology at the University of Sydney, Australia, having previously worked at British, French, and Dutch institutions. I am an expert on how stories change reality. My papers are published in leading and highly-regarded academic journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Management Information Systems, Journal of Service Research, European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, et cetera. My research has been covered by the Australian, Financial Times, Guardian, Newsweek, Sydney Morning Herald, Wall Street Journal, and on national TV and radio stations in Australia, Austria, Germany, the Netherlands, and the UK, among other news outlets. Though I have won awards for my academic research, teaching, and media exposure, I count winning my high school's story recital competition in 1995 as my most impressive accomplishment.
Experience 2019–present Associate Professor of Narratology, University of Sydney 2018–2019 Reader (Associate Professor) of Marketing, City University of London 2015–2018 Senior Lecturer in Marketing, City University of London 2017–2017 Visiting Scholar, Monash University 2014–2016 Visiting Scholar, University of Sydney 2011–2015 Assistant Professor, ESCP Europe Business School 2010–2011 Visiting Scholar, University of New South Wales
Education 2011
Maastricht University, Doctorate in Marketing (PhD)
Publications 2022 There and back again: Bleed from extraordinary experiences, Journal of Consumer Research 2021 Not whodunit but whydunit: Story characters' motivations influence audience interest in services, Journal of Service Research 2020 It's the story, stupid: The consumer reviews most likely to influence purchasing decisions, Marketing Intelligence Review 2020 It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services, Journal of Business Research 2019 Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect, Journal of Business Research 2019 What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews, Journal of Consumer Research 2019 Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth, Journal of Interactive Marketing 2019 A discourse analysis of pilgrimage reviews, Journal of Marketing Management 2018 The seven stages of the digital marketing cycle, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices 2018 Need for narrative, Journal of Marketing Management 2017 Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies, European Journal of Marketing 2017 Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation, European Journal of Marketing 2016 Script for science fiction, Calabash Cadencé Taisgeadan 2016 Narrative consumption in a digital world, Advances in Consumer Research 2016 How word-of-mouth influences the storyteller: Does the effect replicate in China?, Advances in Consumer Research 2016 Brand story-making and digital conversations, Advances in Consumer Research 2016 Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication, Journal of Management Information Systems 2014 It's the social, stupid! Leveraging the 4C markers of social in online service delivery, Handbook of Service Marketing Research 2014 The means to justify the end: Combating cyber harassment in social media, Journal of Business Ethics 2014 The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation, Journal of Consumer Research 2013 A walk in customers' shoes: How attentional bias modification affects ownership of integrity-violating social media posts, Journal of Interactive Marketing 2012 In de schoenen van de klant: over de maakbaarheid van verantwoordelijke medewerkers, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie 2011 Return of the narrative: Studies on transportation in social media, 2011 Een betrouwbaar verhaal: hoe te reageren op negatieve blogs van klanten, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie 2010 In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts, International Journal of Research in Marketing 2007 The shortage of legal dictionaries translating European languages, Terminology
Grants and Contracts 2020 Supporting CALD Australians to be responsible energy consumers Role: Chief investigator Funding Source: Energy Consumers Australia 2017 Exploring linguistic signals in earnings update calls Role: Chief investigator Funding Source: Inveso 2017 Automatic assessment of narrativity and consumer responses in big data Role: Chief investigator Funding Source: Marketing Science Institute
Professional Memberships Association for Consumer Research Australian & New Zealand Marketing Academy
Honours University of Sydney Business School Translation Publication Awards, City University of London Academic Staff Prize for outstanding contribution to Teaching and Learning, The Australian & New Zealand Marketing Academy Conference 2014 prize for Best Paper in the Sustainable Marketing Track, Syntec Academic Management Research Award Category Marketing / Decision Sciences, etc.
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