Alfardan Premier Motors introduces all-new Range Rover in Qa...| MENAFN.COM

Monday, 03 October 2022 08:48 GMT

Alfardan Premier Motors introduces all-new Range Rover in Qatar

(MENAFN- The Peninsula) Doha: Alfardan Premier Motors, the official retailer of Jaguar Land Rover in Qatar, has announced the introduction of the new Range Rover. The elegant new Range Rover defines modern luxury, providing more refinement, customer choice and scope for personalisation than ever before. 

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The new Range Rover is the most desirable yet, mixing breath taking modernity and aesthetic grace with technological sophistication and seamless connectivity.

With a suite of efficient mild-hybrid and plug-in hybrid powertrains – and a pure-electric Range Rover set to join the line-up in 2024 – plus a choice of four, five or seven-seat interiors available across Standard and Long Wheelbase body designs, the new Range Rover is at home in any environment.

Samer Bou Dargham, General Manager of Alfardan Premier Motors said:“We are very delighted to add the new Range Rover to our showroom's family of world-class vehicles, introducing to our valuable customers and prospects in Qatar to yet another impressive work of Land Rover engineering. The new Range Rover brings new levels of wellbeing, combining advanced technology with modern luxury to provide an exciting experience in every journey, and to establish a confident example of the luxury SUVs. It introduces more options than ever before to create an effortless driving experience”. 

Bruce Robertson, Managing Director of Jaguar Land Rover Mena added:“The latest and much anticipated Range Rover has undergone 50 years of evolution to transform into its best current version and it continuously strives to provide an even greater luxurious and personalised driving experience for customers. Injecting further scope through its leading-edge technology, every single driver can indulge in the supreme refinement, comfort, and wellbeing that is offered with every trip taken. This is just the beginning of the next chapter, which redefines the meaning of effortless convenience, efficiency, and safety for all”. 

Land Rover's new flexible Modular Longitudinal Architecture, MLA-Flex, underpins every aspect of the luxury SUV. 

A pair of innovative Extended Range plug-in hybrid electric vehicle (PHEV) powertrains provide CO2 emissions below 30g/km, with a pure-electric driving range of up to 100km (62 miles), delivering an expected real-world range of up to 80km (50 miles) – enough for typical Range Rover customers to complete up to 75 percent of trips using electric power only.

The new luxury SUV is available in SE, HSE and Autobiography models. A First Edition will be available throughout the first year of production, based on the Autobiography and featuring a unique specification. It is exclusively available in a Sunset Gold Satin finish, among a choice of five exterior colours. Both Standard (SWB) or Long Wheelbase (LWB) body designs are available with five seats, while the new Range Rover LWB model is available with a third row for extended comfort for up to seven adults. 

The luxurious interior is underpinned by modern, intuitive, and relevant technologies, designed to work harmoniously with the finest materials and wellbeing innovations to create a calm sanctuary for all occupants. Customers have a wider choice of materials and finishes, including innovative textiles and tactile Ultrafabrics with a continuation of Land Rover's pioneering relationship with Kvadrat – Europe's leading manufacturer of premium textiles. It is combined with Ultrafabrics to create a defining materiality option that is lighter and generates only a quarter of the CO2 of traditional leather.

Advanced speaker technology delivers serene cabin calmness – ensuring passengers enjoy a first-class experience. It uses the 1,600W Meridian Signature Sound System to create one of the quietest vehicle interiors on the road, with additional 20W speakers in the four main headrests for the most immersive sound experience.

The new Range Rover brings new levels of wellbeing to the luxury SUV sector with the Cabin Air Purification Pro. It combines dual-nanoeTM X technology for allergen reduction and pathogen removal, to help significantly reduce odours and viruses, while PM2.5 Cabin Air Filtration enhances air quality. Advanced nanoeTM X technology is scientifically proven to significantly reduce viruses and bacteria including SARS-CoV-2 viruses. 

The new Range Rover is the first Land Rover to feature Power Assisted Doors with integrated hazard detection and anti-pinch safety features. All four passenger doors are power assisted – also controlled via the Pivi Pro screen. 


Omar Hussain Alfardan, President and CEO of Alfardan Group, Samer Bou Dargham, General Manager of Alfardan Premier Motors, and Bruce Robertson, Managing Director of Jaguar Land Rover Mena, and other VIPs during the new Range Rover launch in Doha, recently. 

The new Range Rover elevates Land Rover's award-winning Pivi Pro infotainment technology with its largest ever touchscreen. The 13.1-inch curved, floating screen uses the latest consumer technology, delivering a smartphone-inspired interface.

The new Range Rover is also the first Land Rover to feature Dynamic Response Pro. The powerful new active 48-volt electronic roll control system is faster-acting and more efficient than a hydraulic set-up, with a torque capacity of up to 1,400Nm fed into the anti-roll bars to keep body movements under control.

Every Range Rover also features an Active Locking Rear Differential. This optimises traction from the rear axle during high-speed cornering, on slippery surfaces and during off-road wheel articulation, delivering enhanced capability and driver confidence.

The new Range Rover has been designed, developed and engineered in the UK and, during this process, Land Rover has filed no fewer than 125 patents covering everything from its pioneering chassis technologies to its PHEV2 battery. 

Land Rover's engineers used motorsport-derived simulation technology to put the vehicle through its paces in the virtual world more comprehensively and intensively than ever, completing more than 140,000 hours of computational analysis prior to physical testing.

A fleet of prototypes then embarked on a punishing global test and development programme, taking in extreme temperatures ranging from the 50C heat of the desert to the -30C cold of the Arctic.

The new Range Rover is available to order now at Alfardan Premier Motors showrooms in Qatar.


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