(MENAFN - The Peninsula) The Peninsula
Qatar Duty Free (QDF) announced yesterday the launch of the first-ever airport branch of the award-winning Qatari brand, Al Jazeera Perfumes, at Hamad International Airport (HIA). The new airport outlet brings travel shoppers a premium selection of perfumes blending traditional Middle Eastern aromas with distinctive Parisian scents.
Located in Concourse C adjacent to the iconic Lamp Bear, the boutique combines elements of Al Jazeera Perfumes' Middle Eastern inspiration with a sleek contemporary twist.
The royal gold-themed airport shop brings the brand's high-street concept to the heart of HIA and will showcase a selection of best-selling fragrances, including Magic and Malachite. In addition, the store offers a special fragrance collection of the finest quality from Montale Paris, the French ambassadors of oud.
Qatar Duty Free Senior Vice President, Bruce Bowman, said: 'It has been a privilege to work with the prestigious Qatari fragrance brand Al Jazeera Per-fumes, as we bring this elegant fragrance brand to our home and hub, Hamad International Airport. We are proud to support and feature local brands amongst the wide array of luxury stores available at HIA. We constantly strive to enhance our offering and delight customers with an experience worth travelling for, and are confident that Al Jazeera Perfumes will be an instant success with all our passengers.
Al Jazeera Perfumes General Manager, Ahmed Essa Al Hashemi, said: 'We are very proud to partner with Qatar Duty Free to launch our very first Al Jazeera Per-fumes airport exclusive shop at Hamad International Airport.
As an award-winning brand, we specialise in providing our customers with the most exclusive collection of perfume oils in the Middle East. This airport exclusive will provide an excellent opportunity for us to increase our presence in partnership with an award-winning retailer at HIA.
Al Jazeera Perfumes breezed into the world of fragrances and perfumes in 1998, and achieved immediate success in Doha.
The brand continued to expand its footprint by opening a number of branches in Oman and Kuwait, as well as an exclusive store at the heart of Champs-Elysees in Paris, France. In 2017, Al Jazeera Perfumes was named ‘Brand of the Year' at the World Branding Awards at Kensington Palace in London.