The opening rounds of certain events began on August 3, i.e. two days before theopening ceremony, and the Games formally started on August 5 and will run till August 21. The 2016 Summer Olympics events are being aired on beIN channels.

A record number of countries are participating in several sports. 11,239 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan, are taking part.

With 306 sets of medals, the games feature 28 Olympic sports, including Rugby Sevens and golf, which were added by the International Olympic Committee in 2009. These sporting events are taking place at 33 venues in the host city and at five venues in the cities of Sao Paulo (Brazil's largest city), Belo, Horizonte, Salvador, Brasilia (Brazil's capital) and Manaus.

beIN Media Group, a major player in global sports rights, through its beIN Sports brand has announced two attractive offers for its subscribers. The first offer is the 'Summer offer', in which new subscribers can avail two months free if subscribed for the complete package with the newly launched boxes beIN Media Server or beIN 4K Media Server.

Subscribers can enjoy the best content including Wimbledon 2016 and Rio 2016 Summer Olympics free for two extra months.

The second offer was the 'Win back promotion' for existing subscribers. Inactive subscribers with a contract expiry date before July 1 could enjoy three months free if subscribed to any beIN package. Subscribers have to pay for 12 months to get their promotional offer. The offers are valid for a limited time till August 31.

Mustafa Sultan Enterprises' Entertainment Factory (Pay TV) division is the pioneer in the Pay TV business for more than 20 years and is the distributor for OSN in Oman.

Besides OSN, MSE-EF is a leading distributor for beIN Sports. They have a showroom in Al Khuwayr and six kiosks at Muscat City Centre, Qurm City Centre, Muscat Grand Mall, Panorama Mall, Nizwa Grand Mall and Safeer Mall Sohar. MSE-EF also offers the Pay TV services through their sub dealers across the sultanate.