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Ooredoo investing more in Myanmar to grow its appeal
(MENAFN) Qatar telecoms Co. Ooredoo is investing in Myanmar in order to expand its appeal, and it would exit one of Southeast Asia's fastest increasing markets.
Accordingly, the Co. focused on offering costly, higher-margin data services in a country that remains largely poor, which would give way to more "mass market" approach.
In addition, it had plans to invest USD 350mn this current year, on top of the USD 1.7bn it has invested since starting operations in 2014.
The initial approach when it was launched was not a mass market approach, while it is a fast moving market.
Accordingly, the Co. focused on offering costly, higher-margin data services in a country that remains largely poor, which would give way to more "mass market" approach.
In addition, it had plans to invest USD 350mn this current year, on top of the USD 1.7bn it has invested since starting operations in 2014.
The initial approach when it was launched was not a mass market approach, while it is a fast moving market.
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