G Shock Johnny Cupcakes produce a collaborative timepiece
(MENAFN- Arab News) Casio Computer Ltd.-Japan has joined forces with clothing brand Johnny Cupcakes to launch one of G-Shock's most recent timepieces (GDX6900JC-3).
The regional launch has been announced by Mahmood Saleh Abbar Company Casio's products approved agent in the Kingdom.
From a sales platform especially designed for the event at Virgin Megastore in Jeddah's Red Sea Mall the launch of G-Shock's most recent timepieces was done by Casio and Johnny Cupcakes companies having blended their aesthetics to come up with a playful but tough limited edition timepiece.
The Johnny Cupcakes X G-Shock collaboration has resulted in G-Shock's 'most popular and recognizable' styles the GDX6900. The timepiece is topped with pink blue and white sprinkles on an aqua background.
'We wanted to create a watch that would complement our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that's when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look and that's exactly what a watch is to an outfit' said Johnny Earle founder and CEO of Johnny Cupcakes.
Adding to the sprinkle motif is a pink frosting graphic within the LED backlight pink band keeper and Johnny Cupcake's iconic insignia of skull and crossbones with a cupcake silhouette replacing the skull engraved on the case back.
The GDX6900JC-3 serves up convenient and effective features such as shock resistance 200 M water resistance auto LED (super illuminator) flash alert 3 multi-function alarms world time (29 time zones/48 cities + UTC) 1/100th second stopwatch (24-hour) countdown timer (24-hour) 12/24 HR format mute function and 10-year battery life.
The festival program included a retail activity as well as a T-shirt design competition with prizes.
The regional launch has been announced by Mahmood Saleh Abbar Company Casio's products approved agent in the Kingdom.
From a sales platform especially designed for the event at Virgin Megastore in Jeddah's Red Sea Mall the launch of G-Shock's most recent timepieces was done by Casio and Johnny Cupcakes companies having blended their aesthetics to come up with a playful but tough limited edition timepiece.
The Johnny Cupcakes X G-Shock collaboration has resulted in G-Shock's 'most popular and recognizable' styles the GDX6900. The timepiece is topped with pink blue and white sprinkles on an aqua background.
'We wanted to create a watch that would complement our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that's when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look and that's exactly what a watch is to an outfit' said Johnny Earle founder and CEO of Johnny Cupcakes.
Adding to the sprinkle motif is a pink frosting graphic within the LED backlight pink band keeper and Johnny Cupcake's iconic insignia of skull and crossbones with a cupcake silhouette replacing the skull engraved on the case back.
The GDX6900JC-3 serves up convenient and effective features such as shock resistance 200 M water resistance auto LED (super illuminator) flash alert 3 multi-function alarms world time (29 time zones/48 cities + UTC) 1/100th second stopwatch (24-hour) countdown timer (24-hour) 12/24 HR format mute function and 10-year battery life.
The festival program included a retail activity as well as a T-shirt design competition with prizes.
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