(MENAFN) Starbucks has opened its first outlet in Pu'er City, southwest China's Yunnan Province on Thursday, placing the coffee chain close to China's largest coffee production base.
Located in the global golden growth zone of Arabica coffee beans, Pu'er has 52,600 hectares of coffee plantation areas and an annual trading volume of 100,000 tonnes of coffee, accounting for over 80 percent of China's total.
According to the chief of the center, over the past six years, the center has helped local farmers classify coffee bean varieties based on quality, and improve the plantation technique while controlling the cost.
He said the new store will further show growers how good coffee beans are brewed and sold as high-end specialty coffee.
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