Oman- Wildcraft to open first retail store in Muscat

(MENAFN- Muscat Daily) Muscat- Wildcraft, India's leading performance-driven head-to-toe outfitter has announced the opening of its first exclusive retail store in the sultanate, through their official distributors, Naranjee Hirjee Group. The new retail unit will be in the heart of the city at the Oman Avenues Mall.

As a pioneering brand in India, Wildcraft is today the leader in the adventure and outdoor category in the country with strong growth prospects, owing to the understanding of the segment and drive for continuous innovation. Wildcraft owns 175 exclusive outlets and has a presence in over 4,000 multi-brand outlets across India.

Headed on an aggressive growth path, Wildcraft plans to woo the international market by offering its most innovative and wide range of products on display giving a physical experience to new customers. Situated in the heart of the city and spread across an area of 100sq m inside Oman Avenues Mall, Wildcraft plans to offer products like gear, clothing, footwear and camping that are a natural fit in the hotter and humid climates in the GCC markets. The Wildcraft store at Oman Avenues Mall is all set to offer the largest range of backpacks till date.

Gaurav Dublish and Siddharth Sood, co-founders of Wildcraft, said, 'The Middle East is an important market for us, and the expansion is the first step towards our international growth journey. The strategy is to reach countries with similar climatic conditions and geo-proximity and to connect with customers strongly through our product innovation.'

'We are gearing up to fill the gap in the Oman market, where trekking, hiking and exploring the great outdoors has always been an attraction to residents and tourists alike. With Wildcraft, we will offer more specific and practical products, which are suitable for the GCC climatical conditions,' said Amit Sampat, director of Naranjee Hirjee Group.

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