(MENAFN- The Peninsula) The Peninsula
DOHA: Qatar Airways announced yesterday that it is the official airline sponsor of the Ninth Qatar International Food Festival (QIFF), which is organised by Qatar Tourism Authority and begins today. This year the airline will fly in a lineup of regional celebrity chefs to Doha, who will bring their culinary talent to the festival's Live Cooking Theatre, a highlight of the annual event.
Celebrated chefs taking part in this year's festival include famed Michelin-starred chef Wolfgang Puck and Qatari chef and food programme presenter Aisha Al Tamimi; Lebanese celebrity chef Ramzi Choueiri; Filipino celebrity TV chef Nino Logarta; Food Network pastry chef Anna Olson; Turkish celebrity chef Murat Bozok; Kuwaiti celebrity TV chef Sulaiman Al Qassar; Indian chef Ajay Chopra; Kuwaiti chef Asmaa Al Bahar; US 2012 MasterChef winner Christine Ha, IDAM Executive Chef Damien Leroux, and Kuwaiti chef Fawaz Al Omaim.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Salam Al Shawa, said: 'We are delighted to take part in this world-class event, bringing culinary masters from around the globe to Doha to showcase their talent. As the national carrier of the State of Qatar, we help bring the world to Qatar, and offer visitors their first taste of Arabian hospitality when they arrive in Doha. Every year the Qatar International Food Festival is a celebration of Qatar's extraordinary cultural and culinary diversity, and we could not be more proud to participate in this event.
The 11-day festival, which runs until from March 25 at the Hotel Park beside the Sheraton hotel Doha, will feature nearly 180 food trucks and stalls, as well as a mini-zoo, a dedicated coffee zone, a Health Zone with free fitness classes, in addition to daily live cultural performances and a fireworks display.
'We are delighted to partner once again with Qatar Airways in delivering unique culinary experiences through Qatar International Food Festival. As our national carrier and award-winning airline, Qatar Airways is a key component of our efforts to develop and promote unique end-to-end visitor experiences, that extend our message of welcome to the world, Rashed Al Qurese, Chief Marketing and Promotion Officer at QTA.
'We are confident that our guests arriving on board Qatar Airways will enjoy unique and authentic experiences, and become ambassadors to Qatar's most popular celebration of food and culture, he said.
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