(MENAFN- Gulf Times) Al Meera Consumer Goods Company has been recognised for its 'exemplary efforts to bring forth a number of economic initiatives designed to empower entrepreneurs in the country and contribute to Qatar's economic diversification.
Al Meera was recognised during the ‘5th Social Responsibility Conference' organised by Dar Al Sharq under the patronage of HE the Governor of Qatar Central Bank Sheikh Abdullah bin Saud al-Thani. Al Meera was honoured for its efforts to support startups and entrepreneurs by launching the ‘National Product' initiative, in collaboration with Bedaya Centre, and the Ministry of Economy and Commerce (MEC). Under this initiative, local producers and startups in the food industry were offered with prominent shelf space at its Gulf Mall shopping centre, thereby providing entrepreneurs in the country with a premium platform to introduce their products to the market and sell them to consumers.
Salah al-Hammadi, deputy CEO at Al Meera, said: 'We believe that social responsibility is an essential human and national obligation. It has to be seen as one of the pillars of sustainable economic development.
It is paramount that organisations across Qatar make concerted attempts to integrate social responsibility into corporate leadership.
This would significantly change the dynamic of how we do business. 'Our vision is to be frontrunners of communal responsibility in the country and aspire to be a role model.
We already have in place the relevant initiatives, programmes and projects of community leadership. These are aimed at developing self-responsibility in community initiatives and leadership building.
Our values of responsibility, leadership, originality, and cooperation are well-aligned to the overall Vision 2030 of our country.
The ‘National Product' initiative is Al Meera's commitment to supporting small and medium-sized enterprises (SMEs) by providing them with an ideal platform, through which they can establish and grow their presence in the marketplace and usher in a new wave of opportunities for cooperation and business partnership.
The initiative is also Al Meera's latest effort in its pursuit to support local producers and activate the SMEs contribution to the economic diversification of Qatar.
In late 2016, the company signed a memorandum of understanding with Qatar Development Bank, which identified a range of areas for partnership, including supporting emerging local startups in the grocery and consumer goods niche, as well as extending quick-access support to them across a range of facilities, such as finance, support, and advisory services through QDB.
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