(MENAFN) A leading EU official has urged traditional media and telecoms operators to adopt social media giants' capability to make their data monetized.
Each company is ought to have the competency to employ user data in generating money, as advised by the commissioner leading the Digital Single Market, Andrus Ansip.
The commissioner noted "I think we have to protect also traditional media, including television, and to allow them also to monetize data they have. This is the aim of the European Union, to create (a) more equal playing field between telecom operators and social media platforms. Data will be our future."
He continued "everybody is talking about (the) data economy but today you see the situation is quite unfair. Some players can use data they have and some other players are regulated, practically it is impossible to use the data they have in their hands. But I think it will be normal when, on (the) basis of people's consent, all the players can monetize the data they have."
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