(MENAFN) Overturning decades of draconian policies on arts and entertainment, in March, Saudi Arabia will host its first Arab Fashion Week, the Arab Fashion Council announced Monday.
The Dubai-based Arab Fashion Council said on its website that fashion week would be hosted in Riyadh from March 26 to March 31, with a second edition already scheduled for October.
Arab Fashion Week will take place at Riyadh's eco-friendly Apex Centre, a white honeycomb-like venue designed by the late celebrated Iraqi-British architect Zaha Hadid.
"The first Arab Fashion Week in Riyadh will be more than a world-class event, it is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade," Princess Noura said in a statement on the council's website.
This comes as part of Crown Prince Mohammed bin Salman attempts to "civilize" theultra-conservative Muslim country through expanding the private sector and empowering women.
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