(MENAFN) Sales of imported beer at stores of South Korea have increased significantly, as more people tend to drink at home, and select different kinds.
According to BGF Retail Co., the operator of CU, South Korea's largest convenience store chain, foreign beer brands sales made up 60.2 percent of the total since the beginning of the 2018.
Industry insiders said the increase of single-person households also contributed in the rising demand for light alcoholic beverages, which resulted in rising demand for imported beer sales at discount chains and convenience stores.
A CU official said: "A total of US$250 million worth of beer were imported last year to set a new record," citing that discounts on imported beer have also reduced the price gap with domestic beers.
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