(MENAFN) Alibaba Group Holding Ltd's entertainment arm has signed a licensing agreement with Walt Disney Co. to provide it with the largest animation collection in China for its Youku video streaming platform.
According to the Chinese group, the multi-year licensing agreement signed between Alibaba Digital Media and Entertainment Group and Disney subsidiary Buena Vista International Inc will see over 1,000 Disney episodes released on Alibaba platforms.
President of Youku said: "The addition of Disney content greatly enriches the library of quality international content on Alibaba's media and entertainment ecosystem, giving us a leading edge in foreign content distribution in China."
Youku gets around 580 million devices and about 1.2 billion views each day, and it said to have already acquired similar licensing deals with Warner Bros., Paramount, Fox, NBCUniversal and Sony Pictures Television, among others.
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