(MENAFN) Ford Motor Company has achieved a boost in automotive segment in the Middle East over the past year, more specifically in the mid-size crossover utility along with full-size sedan segments.
The company has seen a rise in demand for several models that include the Ford Edge and Taurus, regardless of their declining segments.
Ford Middle East's managing director Thierry Sabbagh confirmed confirmed "our focus on the business remained laser sharp. We worked with our dealers to provide them the tools to help them succeed."
He continued "whether on the product mix, the value for money equation, or even the sales and after-sales experience. We finished the year on a strong note giving us an excellent base to start from for 2018."
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