(MENAFN- Muscat Daily) Muscat- Land Rover has unveiled the region's most inspiring explorer, author and motivational speaker, Mostafa Salameh, as a Land Rover brand ambassador for Land Rover MENA.
Salameh is one of the few people in the world to have conquered the Grand Slam of Mountaineering and Polar Adventure by reaching the Seven Summits of the world's highest mountains and skiing the North and South Pole and Greenland from north to south.He is just one of 16 people in history to have completed this feat. As an admirer of his work and achievements, Land Rover identified Salameh as an ideal ambassador, as he embodies the spirit of going Above & Beyond.
The Jordanian adventurer has become a renowned international speaker following his incredible achievements that demonstrate his ability to overcome the harshest of challenges.
'Few people have the ability, vision, dedication and dreams that enable them to live and breathe the Above & Beyond spirit. Salameh is one of those people,' said Mohammad Jaradat, marketing communications manager, Jaguar Land Rover, Middle East and North Africa.
'He regularly challenges himself and what he is able to do, always thinking of the next adventure, which is why he is such a good fit for Land Rover. We look forward to working with Mostafa,' he added.
Salameh has filmed an exclusive adventure series with Land Rover's most capable and versatile vehicle, the all-new Land Rover Discovery. The series which is part of the Land Rover MYLAND campaign, highlights his life experiences and skills as he supports five individuals in a set of high-adrenaline challenges.
Land Rover launched of MYLAND (Ardhi in Arabic) in 2014 to praise the impact of the Arab culture on today's modern society.The initiative hosts Land Rover stories, competitions, activities and initiatives along with regional user-generated content, which celebrates people, places, sounds and journeys that shaped this stark and beautiful region.
'Land Rover is all about the spirit of adventure, and showing your grit and determination to go above and beyond. This attitude is a way of life for me,' said Salameh.
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