(MENAFN- Muscat Daily) Muscat- As a part of its ongoing employee development initiative, A'Saffa Foods, the sultanate's largest fully integrated poultry, snacks and allied food producer, is organising weekly training programmes for its management and executive staff to enhance their skills.
The main objective of the training is to meet the growing requirements of a professional and competitive business environment both internally and externally as well as to ensure that the company's staff's needs for self-development and growth are met.
The weekly training covers topics on key areas including effective social interaction and conversation techniques; team-building; professional etiquette, integrity and values; handling cultural differences and work schedules' management; negotiation and business presentation skills.
One of the participants, Sameer al Mawali, who has been working with A'Saffa Foods for more than seven years, said, 'I attribute my growth, both personal as well as professional, solely to the training programmes provided to me by the company over the years. The latest weekly training workshops have helped enhance my confidence levels tremendously and are providing me with the much required impetus to take on more responsibilities in the near future.'
A'Saffa Foods head of Sales and Marketing Sidhartha Lenka said, 'The workshops aim to help with the continuing development and enhancement of the skills and capabilities of our teams. As a business, A'Saffa Foods is committed to investing in the talent and careers of its staff at every level of the business and our recent workshops are a continuation of this philosophy, and have helped us achieve excellent staff retention levels and make our company an employer of choice for talented individuals in the sultanate.'
He added, 'We focus on honing Omani talent and equipping our staff with the latest tools and techniques necessary for them to maintain high levels of operational excellence. We constantly invest in our staff through various learning and development programs, as we firmly believe that our people come first and if they grow, so will our organisation. 'Giving' is an integral part of our DNA and business ethics at A'Saffa Foods, and forms the crux of all our employee activities and initiatives. It is this philosophy that will continue to help us exceed customer expectations as well as contribute to the overall success of our staff and the business in the long run.'
Innovative and successful marketing and sales strategies have helped A'Saffa Foods become a recognised leader in the poultry business and across its rapidly growing frozen food product ranges as the business grows into an Omani food manufacturing powerhouse. The company's weekly training programmes deal with various contemporary issues and aspects in the field of marketing and sales.
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