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MENA digital consumption to accelerate rapidly
(MENAFN) An EY report commissioned by the Dubai World Trade Centre (DWTC) found Middle East and North Africa digital use to grow rapidly as a result of large population, wild progress of mobile connectivity, and major development of new streaming platforms.
EY worked to assemble "Videonomics", their regional analysis, which found the development in revenues that plays a part in the current state of MENA digital market.
MENA Telecommunications, Media and Technology Leader at EY Ahmed Reda declared "digital share of the video revenue pie is projected to rise from 9.6% in 2017 to 17.3% by 2021. Furthermore, teenagers and young adults, who make up the majority in the region, are entering the workforce and becoming paying consumers adding a significant boost to media spends."
He continued "to capture a piece of this growth, content creators would be well served to focus on relevant genres for this youth audience, which may include sports, premium action or coming-of-age films."
EY worked to assemble "Videonomics", their regional analysis, which found the development in revenues that plays a part in the current state of MENA digital market.
MENA Telecommunications, Media and Technology Leader at EY Ahmed Reda declared "digital share of the video revenue pie is projected to rise from 9.6% in 2017 to 17.3% by 2021. Furthermore, teenagers and young adults, who make up the majority in the region, are entering the workforce and becoming paying consumers adding a significant boost to media spends."
He continued "to capture a piece of this growth, content creators would be well served to focus on relevant genres for this youth audience, which may include sports, premium action or coming-of-age films."
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