(MENAFN- Muscat Daily) Muscat- Sohar Islamic, Bank Sohar's Islamic Banking Window, recently sponsored the third Horse and Camel Festival organised under the Ministry of Sports Affairs in line with the bank's CSR commitments to promote Oman's rich culture and heritage.

The event was held in Ibra at the Al Yahmadi field under the auspices of Ahmed bin Saif al Barwani, member of the Shura Council and Ibra representative.

Emphasising Sohar Islamic's keenness to preserve the fabric of the local culture, Salim Khamis Saif al Maskry, DGM and head Sohar Islamic, said, 'Being a local bank, our existence and identity has been established to cater to Oman primarily and the diverse community that resides within it.We are always keen on supporting activities and events related to Omani customs, traditions and passions and to showcase these customs to the wider society. This commitment stems from a very strong sense of purpose oriented towards serving and supporting Oman and the resident community in every sphere. Therefore, being part of such an event is an important social protocol for us as a financial institution that strives to identify with the communities it serves.'

Sohar Islamic has supported and sponsored similar events that spotlight Oman's vibrant culture and traditions, playing an important role in emphasising how private sector involvement helps promote communities and culture.

This year's event drew nearly 5,000-strong crowds, giving potential investors and business partners a prime opportunity to network and establish their credentials within important social circles.

Apart from showcasing Oman's finest equestrian and Bedouin stock the event was also a platform for a variety of traditional art forms that included poetry recitations and an exhibition of handmade crafts.

For more information regarding Sohar Islamic,visit any of the branches located in Muscat (Al Khoudh and Ghubra), Sohar (Falaj al Qabail), Nizwa (Firq) and Salalah (Saada). Alternatively, customers can also call 24730000 or visit www.soharislamic.net.

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