(MENAFN- Gulf Times) The new Rolls-Royce Phantom has made its debut in Qatar.
Following
its recent global debut in London, the new flagship of the luxury car
manufacturer was presented by Rolls-Royce Motor Cars Doha, the sole
dealer of Rolls-Royce Motor Cars in Qatar.
The who's who of Qatar's
society gathered to be some of the first to see the new Phantom the
world's leading luxury item, Rolls-Royce Motor Cars Doha said in a press
statement.
The new Phantom features a 'spectacular bespoke
advancement with ‘The Gallery'. 'An unprecedented new concept in
luxury, ‘The Gallery' reinterprets the motor car's dashboard for the
first time in 100 years. Owners will be able to commission a truly
individual work of art that spans the width of ‘The Gallery' and sits
behind a single pane of glass in their New Phantom, the statement
noted.
'Phantom is the epitome of effortless style, a historical
nameplate that occupies its very individual space in the luxury
constellation, said Christian Wettach, Phantom product manager at
Rolls-Royce Motor Cars Limited, Goodwood, at the unveiling. 'Every one
of our customers each a connoisseur of true luxury was asking for
something even more individual to them, and we are proud to present the
new Phantom as a modern yet timeless masterpiece, which allows you to
make your motor car truly as unique as your fingerprint.
The new
Phantom offers a wholly new, contemporary design interpretation of
Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury'
underpinning the new Phantom is lighter, stiffer, quieter and more
technologically advanced. The many years of engineering ensures the
architectural and proportional lineage of Rolls-Royce while delivering a
whole new level of ‘Magic Carpet Ride'.
'When you enter the New
Phantom, one experiences ‘The Embrace' of the world's most luxurious
motor car. The space enhances the sense of occasion and effortlessness
of entry as the patron settles in to the car, the statement explained.
An
all-new 6.75-litre twin-turbo V12 engine is the silently beating heart
of the new Phantom, providing a perfectly tuned level of power and
performance. Engineers have also discreetly applied Satellite Aided
Transmission, rear-wheel steering and a myriad of behind the scenes
technology to provide an effortless experience. The new Phantom is the
most technologically advanced Rolls-Royce ever.
From the moment Sir
Henry Royce introduced the Rolls-Royce Phantom in 1925, it was judged
‘The Best Car in the World' by the cognoscenti. As a result, it has
conveyed some of the world's most influential and powerful men and women
to the most defining historical moments over the last 92 years. Ma'n
al-Hamawi, chief operating officer at Alfardan Group - Automotive
Operations, said: 'With this new car, a new benchmark has now been set.
The eighth generation of its nameplate, the 2018 Phantom heralds a new
luxury business model, demonstrating that Rolls-Royce operates in the
luxury goods industry like no other. As this new chapter in the
Rolls-Royce story begins, it is the new Phantom that points the way
forward for the global luxury industry.
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