(MENAFN- Khaleej Times) Burger King launches a limited edition 'Emirati Burger' to celebrate the 46th UAE National Day in collaboration with Dubai Cares.
Inspired by the colours of the UAE flag, the green-white-black Emirati Burger wrapped in a red sleeve, is a sight to behold. All the proceeds from the sales of the Emirati burger will be donated to Dubai Cares, a UAE-based global philanthropic organisation working towards improving children and young people's access to quality education in developing countries.
The year 2017 has been declared as the Year of Giving in the UAE. The values of hospitality and generosity which lie at the heart of the UAE's Arab identity, have remained in focus throughout. The three key highlights of this year are - Corporate Social Responsibility, Volunteering and Serving the nation. Burger King's position as one of the major competitors in the global fast food restaurant industry comes with expectations on corporate social responsibility (CSR).
Burger King is famous for innovation and this is one of the most thoughtful products to be launched in recent times. The Emirati Burger comprises of a uniquely coloured bun and premium ingredients such as Australian Angus Beef amongst others used in the making of this awe-inspiring burger. Burger King's National Day spirit can also be seen in the temporary change of the logo colours to represent the colours of the UAE flag.
Jude Perera, marketing director, said: "We value the importance of giving something back to our community and helping out in any way we can. The Emirati Burger is the perfect present for any burger lover, plus it ignites the passion to donate towards a good cause. Hence, we're asking our valued customers to get on board this UAE National Day and donate what they can through this worthy appeal we have set up in conjunction with Dubai Cares."
The limited edition Emirati burger was available at all Burger King Restaurants across the UAE from November 28th onwards, until stocks last.
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