(MENAFN- Khaleej Times) The UAE, a land of innovations is all set to welcome yet another this winter. Come Dec.14 and the game of cricket would have transformed forever.
Fans can now see cricket's own version of 90-minute contests lasting 10-overs-a-side in a new entertaining tournament, titled T10 Cricket League (TCL). The entire tournament will be as swift as the format lasting just four days from Dec. 14-17, filled with entertainment both on and off the field as rivalry rekindled amongst South Asian cricket superstars.
Backing the tournament wholeheartedly as the title sponsor will be Hyderabad's very own Heera Group, an innovator in its own right in the field of business. The partnership was unveiled at the Ramoji Film City in Hyderabad as part of the Indywood Film Festival at the film city on Saturday night. The launch also saw the attendance of representatives of the franchises and the high-profile wrestler The Great Khali.
Six franchises-Punjabi Legends, Pakhtoons, Maratha Arabians, Bengal Tigers, Team Sri Lanka Cricket, and Kerala Kings- based entirely on the South Asian region with their icon players will be seen in action during the tournament.
It is only befitting that such an innovative approach is unveiled in a historic setting in the UAE and nothing fits this bill better than the Guiness Record holder, Sharjah Cricket Stadium.
Dr Nowhera Shaik, Founder & CEO Heera Group felt it was a honour to be associated with a novel concept like the T10 Cricket League. "As a business group we have always backed innovative ideas. That has been a hallmark of our approach to business. So when this concept came along, I was keen that we get associated with it, as we ourselves come from the land where cricket is followed passionately."
The entire concept of TCL is the brainchild of Shaji
Mulk, an innovator in his own right, since his arrival in the UAE. "Since the advent of Twenty20 cricket, I always felt that there could be something else that our sport can offer the world. It was then that I sat down to discuss with my team. We came up with the thought that cricket needs to match the best sporting action in the world. Most of these sports last no more than 90 minutes.
"We need to evolve with times and nothing should signify this better than giving a product to the fans that they can relate with. So here we are after months of planning to finally unveil to the world, our dream (TCL)," added Mulk, also the chairman of TCL and a Member of the Emirates Cricket Board (ECB). The tournament is being staged under the aegis of the Emirates Cricket Board (ECB), the home board in the country. The International Cricket Council (ICC) has also given official sanction for the event.
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