(MENAFN- Gulf Times) More children in Qatar are being offered one free fruit or vegetable when they visit select LuLu Hypermarket outlets on select weekends between November 25 and December 16 through the ‘Adopt a Fruit, Adopt a Vegetable' initiative, launched earlier this year by the United for Healthier Kids initiative, LuLu Group has said.
United for Healthier Kids is a programme developed by Nestle to create partnerships that help nurture healthier generations.
Shaijan M O, regional director of LuLu Group, said: 'This initiative has created a positive impact among kids on the importance of consumption of fruits and vegetables in ensuring a healthy lifestyle. We are sure that kids will embrace the underlying message and will take it along throughout their journey ahead.
The initiative, which also includes year-round displays and dissemination of information on the benefits of fruits and vegetables, is a coming together of Nestle Middle East with LuLu Hypermarket to advocate for the ‘More Fruits & Vegetables' behaviour called for by United for Healthier Kids.
It capitalises on the generosity of Arab culture by promoting ‘More Movement, More Water, More Fruits & Vegetables, and More Managed Portions' behaviours scientifically proven to positively impact quality of life, especially if adopted at an early age, according to a press statement by LuLu.
'Our purpose at Nestle is to enhance quality of life and contribute to a healthier future, which we know can best be done through collaborations, said Patricia El Chammas, United for Healthier Kids manager at Nestlé Middle East.
'We are committed to promoting healthy diets and lifestyles, specifically among children, and evidence from our research indicates that children who try new fruits and vegetables are likely to consume more of them.
The ‘More Fruits and Vegetables' call will be brought to life through various characters created out of fruits and vegetables, with names and key benefits of each presented in a fun and appealing manner.
Officials and dignitaries mark the initiative.
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