Doha Insurance unveils its new brand identity

(MENAFN- Gulf Times) Leading personal and corporate insurer Doha Insurance Group launched its new brand identity, as part of its ongoing expansion strategy to strengthen its position as one of the 'most innovative, customer focused and pioneering insurance companies in the region and beyond.
The new identity and logo were unveiled at an impressive ceremony held at the Doha Insurance Group's corporate office on ‘C' Ring Road recently and attended among other dignitaries by Doha Insurance Group chairman, sheikh Nawaf Nasser bin Khaled al-Thani and CEO Jassim Ali A al-Moftah.
The new brand indicates a fresh identity that 'balances the heritage and roots of the company with the requirements of a regional and future-proof brand, in order to meet the growing and ever-changing insurance needs in the region, and to strengthen its position in-line with its regional and international expansion plans.
The group's new identity draws its inspiration from its Arabic Qatari roots.
'Grounded with proud Arabian roots and heritage, Qatar is a nation proud of its people, and all those who reside on it from all over the globe. Qatar beats with a passionate culmination of history and heritage remaining current with all that is modern and contemporary.
To reflect this, the new group's logo icon merges the 'dal in Arabic and the letter D in English, forming a circle of protection, and representing the essence of what Doha Insurance stands for. This new embodiment also forms the shape of a closed triangle that depicts a fast forward moving motion, true to the pioneering spirit of the group.
Established in 1999, Doha Insurance Group is a national shareholding company, engaged in the business of insurance and re-insurance. The company was formed in response to the need for growth in the insurance segment, warranted by unprecedented accelerated economic expansion in Qatar as well as the enactment of laws encouraging various investments.
Sheikh Nawaf said, 'Doha Insurance Group has made great progress on its way to become an authority in the insurance segment in the region. Today's announcement of the future brand Doha Insurance Group (DIG) from the original Doha Insurance Company (DIC), marks a significant milestone in our history, and underscores the end phase of the restructuring of the Doha Insurance Company.
'As a national company with a long-standing heritage and a proven track record for credibility and financial stability, we continuously look towards contributing to the prosperity and the well-being of our community, and are constantly setting new standards for innovation within the insurance sector.
'Our pioneering spirit is what allows us to deliver a wide variety of insurance services. This includes state-of-the-art corporate and individual insurance, offering the most versatile and customised insurance programmes, which correspond to every individual's insurance needs, Sheikh Nawaf added.
'Doha Insurance Group aims today more than ever to educate audiences on the importance and positive benefits of having insurance in both their personal and professional lives, offer an exciting environment that values and rewards its customers and employees and enhance its clients' satisfaction through tailor-made solutions according to their needs, the company said in a statement.
Doha Insurance Group President Bassam Hussein said, 'For more than 17 years, Doha Insurance Group has been steadfast in its commitment to meeting the comprehensive insurance needs of our customers. As we look forward to the future, we know that our continued success rests squarely upon our ability to deliver premium services and solutions in the manner that has made the Doha Insurance Group a leader today, and our aptitude to demonstrate genuine concern for our clients and, above all, to serve them with integrity.
'We will also be focused, after completing required studies and getting necessary approvals, on implementing the group's expansion strategy across the Middle East, with an eye on expanding internationally into the European market.
Doha Insurance Group CEO Jassim Ali A Al-Moftah said, 'For many years, DIG has served as a trusted insurance partner to businesses and individuals equally. Our aim for the near future is to be recognised as the most innovative, customer focused and pioneering insurance group in the region and beyond. And we aim to achieve this through increasing streams of income to the group via launching new products and services that are tailor-made to meet the ever-evolving needs of the market.
'We also aim to continue with our expansion plan, after completing required studies and getting necessary approvals, to explore branch and distribution channel opportunities and invest in technology to enhance efficiency of our products and solutions to leave a mark on the national institutions regionally and globally.
Doha Insurance Group has achieved many milestones including its listing on the Qatari stock market in 2001, establishing Doha Takaful Islamic insurance branch in 2006, doubling its capital twice from QR180mn in 2008 to QR257mn in 2013, and to QR500mn in 2014.
Further milestones include uplifting the group's financials to be recognised by international financial firms for rating services such as Standard & Poor's and A.M. Best receiving the rating of ‘A-‘ (Excellent); expanding into new markets and business sectors in a steady strategy since 2014, such as reinsurance operations through establishing the Mena reinsurance arm in 2015; and strategically restructuring and recruiting top executive team members to pursue and implement the group's strategic goals in early 2017.

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