(MENAFN Editorial) Dubai, UAE, June 23, 2018: On June 24, 2018, women in Saudi Arabia will be legally able to drive on the roads of the Kingdom. This is a momentous time in history and we are delighted to be able to welcome Saudi women 'to the front, to the driver's seat.
Ford Motor Company was built on the belief that freedom of movement drives human progress, and we are thrilled to be part of this historical milestone, and have the opportunity to support women in the Kingdom during such an extraordinary time.
'This is a wonderful moment in history for women in Saudi Arabia because the moment you get behind the wheel of your own vehicle, life can change in so many positive ways. We look forward to supporting a whole new generation of women drivers in the Kingdom Jim Farley, Executive Vice President and
President, Global Markets, Ford Motor Company.
Ford Motor Company presents this video as a way of welcoming Saudi females to the front, and into the driver's seat, in an effort to recognise the hopes and aspirations of these women as they begin a new journey. Embracing the spirit of 'geddam - a colloquial Saudi word, literally meaning 'in front,
or conversationally, to 'go for it Ford hopes to inspire women in the Kingdom to take on their journey.
As we near the historical milestone of June 24, 2018, when women will be able to drive on the roads of Saudi Arabia, female employees from Ford Middle East have taken the time to share their thoughts and advice.
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Video B-Roll Driving Skills For Life For Her Effat University, Jeddah Al Jazirah Vehicles Agencies Co, Al Takhassosy branch, Riyadh with female sales team Al Jazirah Vehicles Agencies Co, Al Khurais branch Models of choice for Saudi women Ford Edge, Ford Escape.
Video soundbites Maram Al Hazer, Manager, Customer Connection Centre, Al Jazirah Vehicles Agencies Co. Female students at Driving Skills for Life for Her Effat University, Jeddah (4 sound bites) Crystal Worthem, Marketing director, Ford Middle East & Africa (English) Sue Nigoghossian, general manager, MENA Communications (Arabic)
Photography Driving Skills For Life For Her Effat University, Jeddah Al Jazirah Vehicles Agencies Co, female sales team with female customers Ford Escape, Edge, Explorer models of choice for Saudi women