(MENAFN Editorial) UN's Acknowledgement of WCID Signals Importance of Creativity and Innovation in Helping Create a Better World. 1 2
Emmy winning Filmmaker, Lisa Russell, Advocates for Artists at the UN
#Create2030 Campaign To Engage Artists and Innovators with the United Nations. NEW YORK - April 21, 2018 - PRLog -- Today is a significant day for artists, creatives and innovators.
This morning, the UN announced it has officially endorsed World Creativity and Innovation Day (#WCID) which is meant to "to encourage creative multidisciplinary thinking to help us achieve the sustainable future we want."
Emmy-winning filmmaker, in the final language of the SDGs," Russell states. "Although there was support by the other participants, it didn't work out as we had hoped."
Out of the 15,539 words in the SDG Outcome Document that set the stage for how the world will work to create a more sustainable future by 2030, "arts" and "artists" are never mentioned and "creativity" is only mentioned twice.
Today, however, the UN called the creative economy "a highly transformative sector of the world economy in terms of income generation, job creation and export earnings."
According to a 2015 report by UNESCO, the creative economy employed "30 million people worldwide and generated $2.25 trillion in revenue—or 3 percent of the world's GDP—in 2013."
In celebration of #WCID, Russell is premiering #Create2030 , her new UN-funded film and creative campaign to engage artists and creatives in meeting the SDGs.
Funded by the UN Secretary General's SDG Advocacy Group, the five minute film is narrated by Laolu Senbanjo (a Nigerian visual artist whose body painting work has been seen on Beyonce, Alicia Keys, Swizz Beatz and others, who is also a former human rights attorney) with music composed by Ray Angry (https://en.wikipedia.org/wiki/Raymond_Angry) (an American keyboardist, record producer, and composer who works with such legendary acts as The Roots, Ms. Lauryn Hill, Joss Stone, Christina Aguilera, Robbie Williams,D'Angelo and others.)
#Create2030 is meant to be a call for creative content and an online networking tool between artists, creatives and innovators with the UN. #Create2030 is powered by StoryShifter, a new entertainment platform for the social good. "Curators for a Day" (http://www.instagram.com/storyshifter) are UN/NGO communications experts, a Hollywood screenwriter and producer, an academic studying media and climate change literacy and others who are offering one consultation to artist of their choice to discuss ideas for sharing their work with a wider, global audience.
Please note: Russell, #Create2030 artists and UN experts are available for interviews.