(MENAFN - Muscat Daily) Muscat- In line with its strategy to transform itself into a pioneer in digital banking in Oman, Oman Arab Bank (OAB) launched the new Robotic Process Automation System, a first of its kind system in the sultanate.
This advanced system will perform most daily banking transactions, instead of them being manually done by employees, with the same efficiency and high accuracy and speed. This in turn will allow more time for the employees to devise solutions and services that meet customers' needs.
Amin al Husseini, chief executive officer of OAB, said, 'Oman Arab Bank has a clear vision for the future, focusing largely on the digital platform in line with the rapid technological advancements required for the continued development of market leading banking products and processes. With this system, a majority of these products and processes are being automated, allowing time for our employees to work on innovating and developing products that better meet the expectations of customers, if not exceed them.
'They can also now divert greater attention towards improving the level of service provided to our customers. This vision was initiated last year as part of a clear strategy to shift from traditional services towards more Internet-based banking services and products, smartphone applications and social media channels. This also includes the redesigning of the bank's branches in line with this vision. We are taking a new step in this process through launching an all-new electronic system, the first of its kind in Oman. It performs daily transactions with high efficiency, accuracy and speed without changing the general framework of the existing system. This will no doubt reflect positively on our customers' overall satisfaction, which is a key priority for Oman Arab Bank.'
Rashad al Musafir, deputy chief executive officer, said, 'The banking industry in general is currently undergoing a fundamental transition phase that may considerably change the nature and mechanisms with which they operate.
'We at OAB, in line with our vision to strengthen our position in leading the Omani banking sector and relying on our local experience of more than three decades, look forward to a future where we are the first choice for individuals, companies and investors alike. It is for this purpose that we continue to invest in providing a comprehensive and integrated banking experience that meets their every expectation.'