Mission North Named AOR For Sage
Mission North's remit includes corporate communications, earned media and thought leadership support for Sage founder and CEO Raj Mehra.
The appointment follows Sage's recent $124 million Series C funding round led by Goldman Sachs Alternatives.
Mehra founded Sage after his grandmother died from complications related to a fall he later believed could have been prevented with better information.
According to the company, Sage's platform has helped reduce falls by 50%, cut fall-related ER visits by 75% and improve caregiver satisfaction by 80%.
Mission North said the account fits with its work for companies including Virta and Antheia that are tackling healthcare and infrastructure challenges that often receive less attention.
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