Torsten Blackwood/AFP via Getty Images, The Conversation

One Nation: Built By The Media, Supercharged By The Algorithms

2026-05-01 12:06:47

(MENAFN- The Conversation) The media made Pauline Hanson and One Nation, but now the party holds all the power.

For 30 years, journalists have ridden a merry-go-round reporting on its stunts and inflammatory rhetoric, while grappling with how to interrogate its policies and hold the party to account.

In Episode 5 of The Making of One Nation, far-right communication researcher Kurt Sengul says the party's used the media.

But he says it's been a cosy partnership.

But now? One Nation isn't so reliant on the media anymore.

It was the first political party in Australia to launch a website, an early adopter of social media, and now the first with its own animated satirical series on YouTube as well as a feature-length film.

Its YouTube channel has nearly 33 million views.

“It's almost a perfect storm for the far-right”, Sengul says.

Listen to the interview with Sengul at The Making of One Nation podcast, available at Spotify, Apple or wherever you get your podcasts.

This episode was written by Ashlynne McGhee and produced and edited by Isabella Podwinski. Sound design by Michelle Macklem.

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