Citypress Launches Consumer Creative Specialism

(MENAFN- PRovoke) LONDON - Employee-owned agency Citypress is launching Weave, a dedicated consumer creative specialism that brings together the agency's consumer earned, social media, influencer, creative and video capabilities under a distinct brand.

Weave will operate as the consumer creative specialism of Citypress,“bringing together storytelling and creative rooted in culture to make brands found, famed and favoured”. All work will be powered by Loom – Citypress' propriety AI tool – and is designed to be easily discoverable across search and social platforms.

Citypress' consumer portfolio already includes Arla, British Gas, Crown Paints, Forest Holidays, Silentnight and Lurpak.

Senior director Ruth Lee will lead Weave, supported by a team including former Burson director Sophie Blackburn leading consumer earned, former Coolr director of strategy Matt Millin-Brawn heading up social media, and former Golin creative Paddy Smyth, who will continue to oversee creative output.

Lee said:“We've spent years building deep expertise in consumer creative - from earned media to influencer partnerships, video production to integrated campaigning. Weave gives this work the distinct identity it deserves and signals our commitment to delivering brand-defining campaigns for consumer brands.”

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