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Ideal Axicom Sees Demand Grow For AI Discoverability Work
(MENAFN- PRovoke)
SÃO PAULO - Ideal Axicom is seeing increased demand in Brazil from companies reassessing how they show up as AI tools begin to influence how people find and process information, part of a broader shift in how brands are thinking about visibility.
The agency has added four new assignments tied to companies looking more closely at AI-driven discoverability as search and information flows continue to evolve.
The new work comes from Elo, Kwai, Omnia and Evolution Mobility - companies spanning payments, short-form video, AI and cloud infrastructure, and electric mobility. While they operate in different sectors, Ideal Axicom says they share a need to understand how audiences may encounter and interpret their brands as AI-powered interfaces supplement traditional search and social channels.
Assignments include LinkedIn and thought-leadership support for Elo, digital channel work for Omnia, and communications programs across all four companies. Ideal Axicom marked its 18th anniversary this fall and became part of Axicom's global network in 2024.
“Every company is looking at how these changes could affect reputation and visibility,” said Ricardo Cesar, CEO and president of Ideal Axicom Latin America.
The team recently moved into the new WPP Campus in São Paulo, which brings together 21 WPP operations and more than 4,000 employees, strengthening links between technology, creative and data disciplines as discovery dynamics continue to shift.
The agency has added four new assignments tied to companies looking more closely at AI-driven discoverability as search and information flows continue to evolve.
The new work comes from Elo, Kwai, Omnia and Evolution Mobility - companies spanning payments, short-form video, AI and cloud infrastructure, and electric mobility. While they operate in different sectors, Ideal Axicom says they share a need to understand how audiences may encounter and interpret their brands as AI-powered interfaces supplement traditional search and social channels.
Assignments include LinkedIn and thought-leadership support for Elo, digital channel work for Omnia, and communications programs across all four companies. Ideal Axicom marked its 18th anniversary this fall and became part of Axicom's global network in 2024.
“Every company is looking at how these changes could affect reputation and visibility,” said Ricardo Cesar, CEO and president of Ideal Axicom Latin America.
The team recently moved into the new WPP Campus in São Paulo, which brings together 21 WPP operations and more than 4,000 employees, strengthening links between technology, creative and data disciplines as discovery dynamics continue to shift.
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