(MENAFN- The Mavericks) India, 11th November 2025: Nuuk, one of India’s fastest-growing new-age D2C home appliance brands known for its minimalist design philosophy and performance-driven innovation, announced the launch of its latest product lineup in collaboration with filmmaker Karan Johar - Nuuk BRĪSK Air Fryer and the Nuuk Heaters - HÖT BLOX OFR and ÖÖT BAR PTC. The partnership and new range underlines the bra’d’s commitment to bringing design-forward, intelligent, and energy-efficient solutions to modern Indian househo ds.
Recognizing the need of the young urban homes in New India, Nuuk has come up with the HÖT BLOXÖand HÖT BAR heaters, designed to address long-standing gaps in traditional heating solutions - including slow heating, energy inefficiency, noise, and dated aesthetics through delivering rapid, energy-efficient warmth with intelligent controls in modern designs. Similarly, the BRĪSK Air Fryer is here to deliver 100% toxin-free, Swiss-engineered ceramic coating with versatile presets tailored to Indian cuisines. With these launches, the brand continues to expand its product portfolio across new categories, aiming to make design-led living more accessible than ever before.
Commenting on the launch, Gazal Kalra, Co-Founder, Nuuk, said, "We believe that everyday appliances should be as thoughtful and intelligent as the homes they live in. In India, cooking and comfort are deeply personal experiences, yet most products today compromise either on safety, efficiency, or design. With Nuuk BRĪSK Air Fryer and our heaters - Nuuk ÖÖT BLOX and NuukÖHÖT BAR, we set out to change that by combining safe, toxin-free cooking, intelligent heating, and modern design that fits seamlessly into Indian homes. Every feature, from the ceramic coating inĪBRĪSK to the energy-efficient, silent operation of our heaters, was designed with intent, keeping real consumer needs in mind. Our goal is simple: to make daily routines healthier, smarter, and more enjoyable, without ever compromising on performance wi h a human-centred design at the core."
NuĪk BRĪSK Air Fryer -’India’s 1st food-s®fe ILAG® Coated Ce™amicTech™ Air Fryer
At the coreĪof Nuuk BRĪSK lies its best-in-class Swiss ILAG® CeramicTec™™ coating, making it lead, cadmium, PFOA, PFAS and PTFE-free surface. Unlike conventional coatings, this advanced ceramic layer ensures 100% toxin-free cooking besides offering peace of mind to families who prioritize health and safety.
Built for the modern Indian kitchen, it features Nuuk’s proprietary 3°0° Rapid Air Circulation system that cooks food evenly with up to 30% faster results. The redesigned stainless-steel heating element (1600W) ensures quick and consistent heating while retaining moisture, reducing dryness and eliminating the need for constant flipping or shaking.
The Air Fryer takes versatility to another level with 8 preset modes. It extends programs tailored for Indian cooking styles like Tandoor, Crispy Fry, Ferment, and Dehydrate, alongside classic modes like Bake, Grill, and Toast. Nuuk BRĪSK helps users declutter their countertops without compromising on performance or precision.
Beyond function, it is designed to complement modern homes - featuring a see-through window with internal light, intuitive digital touch display, shake alarm, and pause and keep-warm modes for greater control. Despite its 6.5L capacity, the air fryer remains compact, taking 30% less space on the counter. The 1.5m cord with built-in organizer adds convenience, while its dishwasher-safe removable ceramic basket makes cleaning effortless.
Pricing and Availability
• MRP: INR 8,999
• Availability: The Nuuk BRĪSK Air Fryer is up for sale on Nuuk’s website, and will be available on Amazon from 15th November 2025
• Colours: Nuuk Red, Serene Grey, and Sesame Grey
Key Features
Feature Detail
ILAG Ceramic-Coated Basket India’s safest, toxin-free, removable basket for easy cleaning
3°0° Rapid Air Circulation Ensures even, crispy cooking with zero dryn ss
8 Preset Modes With Unique In ian Options Pre-programmed options for effortless cooking
Digital Touch Control Easy-to-use LED interface for precision control
Temperature Control Adjustable from 80°C to 20°°C
Compact Design Space-efficient and available in premium matte finishes
NuukÖHÖT BLOX and NuuÖ HÖT BAR Heaters - I’dia’s Most Energy-Efficient Heater Range
Heater range introduces a new era of warmth - intelligent, efficient, and silent. Launching two models - HÖT BLOX (Oil-Filled Radiator; functional with a remote and the Nuuk App for connectivity) and HÖT BAR (Positive Temperature Coefficient Space Heater), the brand aims to bring smarter heating solutions to modern Indian homes.
The Nuuk HÖT BLOX is Indi’’s most energy-efficient OFR, designed with RapidH™at™ technology that delivers warmth up to 30% faster while consuming significantly less energy. Its intelligent Eco Mode optimizes power usage, reducing energy consumption by up to 20% compared to conventional 2200W oil-filled radiators. It regulates power to maintain the desired temperature (betwe°n 15°C °nd 35°C± °ith ±1°C accuracy. This translates to meaningful long-term savings for consumers, offering an efficient heating experience that is both powerful and economical. The sleek form factor further redefines the visual identity of heaters which have long remained bulky and outdated.
Complete with a digital touch display, remote control, child lock, and 24-hour timer, the Nuuk HÖT BLOX offers silent, all-night warmth - ideal for bedrooms and nurseries. The heater also syncs seamlessly with the NUUK App, enabling smart control and enhanced convenience. Users can track energy usage, pre-warm their rooms remotely, set schedules, and even save their preferred settings for a personalised experience every time.
Meanwhile, the Nuuk HÖT BAR combines instant heating in just 2 seconds with a high-grade ceramic heating plate, delivering 42.86% more heat volume and up to 20% more energy efficiency than filament or coil heaters. It features dual orientation (vertical and horizontal), a feather-touch control panel, two heat modes, preset temperature options (18°C and 2°°C), and a super silent BLDC motor, making it versatile for all spaces, from compact bedrooms to office corners.
Pricing and Availability
NuukÖHÖT BLOX OFR
• MRP: INR 13,999
• Availability: ThÖ HÖT BLOX is available for sale on ’uuk’s website, and will be up for grabs on Amazon from 15th November 2025
• Colours: Serene Grey, and Midnight Black
Key Features
Feature Detail
RapidHeat™ Technology Heats 30% faster with 11 M-shaped fins and high-grade diathermic oil
Intelligent Eco Mode Up to 20% energy savings via automatic temperature control
Edge-to-Edge Digital Display & Remote Full control with touch panel and remote operation
Ultimate Safety Tech Anti-tilt, overheat protection, and flame-retardant materials
Silent Operation Zero-fan design and foldable Japanese caster wheels
Nuuk HÖT BAR PT
• MRP: INR 6,499
• Availability: TheÖHÖT BAR is live for sale on N’uk’s website, and will be available on Amazon from 15th November 2025
• Colours: Nuuk Red, Serene Grey, and Electric Blue
Key Features
Feature Detail
Instant Heating Heats in 2 seconds with high-grade ceramic plate
Energy Efficient Up to 20% savings with self-regulating thermostat
Super Silent BLDC Motor Noiseless performance
Dual Orientation Use horizontally or vertically for versatile heating
Feather Touch Panel Easy controls with temperature presets and timer

About Nuuk
Nuuk is a fast-growing, new-age D2C home appliance brand that is winning over India’s aspirational millennials and Gen Zs with its minimalist designs and high-performance solutions. Launched in March 2024, Nuuk was born from a vision shaped at Stanfo’d’s Design School, where its founders identified a clear gap in the Indian market for intuitively designed, high performance appliances. The n‘me ⦣8217;Nuuk’ derives from the le’dership’s vision to make every nook and corner of Indian homes joyful.
Nuuk’s growing product portfolio includes appliances for multiple use cases - food preparation, garment care, vacuum cleaners, and cooling (fans) - each engineered to simplify everyday routines through thoughtful design and innovation. With category-first launches like Ind’a’s first and most silent 3D Air Circulator, the NuĀk HĀLO, and Nuuk REN PRO Cord-Free Vacuum Cleaner with 34kPa of high suction power (highest in its segment), the brand continues to expand its footprint throu‘h a ‘design-first, function’always’ philosophy rooted in empathy, innovation, and a deep understanding of modern Indian consumers.

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